Senior Growth Marketing Manager
2 weeks ago
We're seeking a Senior Growth Marketing Manager to accelerate our user acquisition efforts by scaling up our current channels, improving creative performance, and identifying new channels to unlock higher volume within our CAC/ROAS goals.
Key Responsibilities- Grow the number of users who join our program while maintaining or improving our CAC/ROAS
- Own campaigns hand-on-keyboard across multiple online and offline channels, strategize and develop creative with our in-house creative agency, and drive growth for the business
- Define, drive, and measure KPIs for each campaign, and design and execute AB tests to make the most effective campaigns
- Work cross-functionally to bring campaigns to life, collaborating with designers, copywriters, product team, data analysts, and more
- 5+ years of a proven track record of driving towards growth goals under set CAC/ROAS or volume targets, timelines, and budgets
- Deep hands-on experience on digital paid channels such as Facebook, TikTok, SEM, or others
- Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
- Exhibits strong bias to action, moving fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
- Strategic thinker able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
- Understanding of hypothesis-driven A/B, multivariate, and incrementality testing, with the ability to analyze test result data to tease out learnings and insights to inform future testing
- Understanding of what makes effective and strong direct response creative, with a framework to keep adjusting and learning based on experimentation
Kikoff is a personal finance platform designed to help millions of underserved Americans achieve financial wellness. Our mission is to provide refreshingly fair, effective, and simple pathways for everyday people to meet their financial goals. We design financial products that simplify credit building so our users can reach their financial goals.
Why KikoffThis is a consumer fintech startup, and you will be working with serial entrepreneurs who have built strong consumer brands and innovative products. We are backed by some of Silicon Valley's top VCs. We value extreme ownership, clear communication, a strong sense of craftsmanship, and the desire to create lasting work and work relationships.
Yes, you can build an exciting business AND have real-life real-customer impact. Competitive pay based on experience, medical, dental, and vision coverage, stock options, generous unlimited vacation policy, and regular team building events to help you get to know the Kikoff team and more.
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