Senior Manager, Web Marketing
4 weeks ago
Gong is seeking a highly skilled and strategic Senior Manager of Web Marketing to own our web strategy and help fuel our next stage of growth.
Responsibilities- Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth.
- Oversee the creation, curation, and management of web content to ensure it is relevant, up-to-date, and aligned with brand messaging.
- Work closely with Growth Marketing to execute SEO strategy and execution, including keyword research, on-page optimization, and technical SEO enhancements.
- Manage SEM campaigns to drive targeted traffic and achieve demand generation goals.
- Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices.
- Conduct A/B testing and other experiments to continually enhance the user experience.
- Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools.
- 8+ years of overall digital marketing experience.
- 4+ years of direct website management experience within a software company.
- Proven track record of driving web strategy and achieving measurable results.
- Experience working directly with web developers under an agile methodology.
- Expertise in SEO, SEM, Google Analytics, CMS platforms, and web development technologies.
- Strong understanding of UX/UI principles and best practices.
- Experience working with forecast inputs for website and experimentation results.
- Experience with personalization tools or platforms and strong knowledge of A/B testing frameworks and methodologies.
- We offer Gongsters a variety of medical, dental, and vision plans.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- 401(k) program to help you invest in your future.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.
- Work from home stipend to help you succeed in a remote environment.
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