Senior Manager, Web Marketing

4 weeks ago


Market St San Francisco CA USA, United States Gong Full time
Job Description

Gong is seeking a highly skilled and strategic Senior Manager of Web Marketing to own our web strategy and help fuel our next stage of growth.

Responsibilities
  • Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth.
  • Oversee the creation, curation, and management of web content to ensure it is relevant, up-to-date, and aligned with brand messaging.
  • Work closely with Growth Marketing to execute SEO strategy and execution, including keyword research, on-page optimization, and technical SEO enhancements.
  • Manage SEM campaigns to drive targeted traffic and achieve demand generation goals.
  • Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices.
  • Conduct A/B testing and other experiments to continually enhance the user experience.
  • Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools.
Requirements
  • 8+ years of overall digital marketing experience.
  • 4+ years of direct website management experience within a software company.
  • Proven track record of driving web strategy and achieving measurable results.
  • Experience working directly with web developers under an agile methodology.
  • Expertise in SEO, SEM, Google Analytics, CMS platforms, and web development technologies.
  • Strong understanding of UX/UI principles and best practices.
  • Experience working with forecast inputs for website and experimentation results.
  • Experience with personalization tools or platforms and strong knowledge of A/B testing frameworks and methodologies.
Perks and Benefits
  • We offer Gongsters a variety of medical, dental, and vision plans.
  • Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
  • Mental Health benefits with covered therapy and coaching.
  • 401(k) program to help you invest in your future.
  • Education & learning stipend for personal growth and development.
  • Flexible vacation time to promote a healthy work-life blend.
  • Paid parental leave to support you and your family.
  • Company-wide recharge days each quarter.
  • Work from home stipend to help you succeed in a remote environment.

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