Head of Growth Marketing, Demand Generation

4 weeks ago

San Francisco, United States Textilveredlung Keller GmbH Full time
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights We are seeking a dynamic B2B Head of Growth Marketing to join our team and help drive sales revenue. The ideal candidate is an ABM-savvy performance marketing expert who has a proven record of helping sales teams exceed quotas by developing innovative strategies and leveraging cutting-edge technologies. This is an exciting opportunity for a self-starter to collaborate with a strong cross-functional marketing team and build a demand generation program for a growing company.Responsibilities
  • Develop and execute a comprehensive Demand Gen framework that drives consideration and preference for Samba products, generates high-quality leads for sales, and ultimately contributes to revenue growth.
  • Create and implement innovative, multi-channel campaigns across SEO, SEM, retargeting, display ads, email, ABM, and events to drive awareness, consideration, and purchase intent.
  • Own ABM strategy and execution, leveraging the 6Sense platform and other tools to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer journey.
  • Collaborate with Sales and other teams to define ideal customer profiles, buyer personas, and targeted segments, ensuring leads are effectively addressed and nurtured.
  • Lead the development of a content plan that maps the right content to each stage of the customer journey for each buyer persona, including the creation of compelling ad copy and landing pages.
  • Establish Key Performance Indicators and create insightful Performance Measurement Dashboards that assess the impact of various marketing activities on revenue generation.
  • Define and continuously refine the conversion stages within the sales funnel, ensuring proper tracking and analysis of lead progression.
  • Identify bottlenecks and optimization opportunities to improve conversion rates at each stage. Regularly communicate performance results and insights to marketing, executive staff, and sales management.
  • Work closely with the Business Operations team to optimize processes for lead flow to the Sales organization, including the integration and enhancement of marketing automation tools such as 6Sense, Salesforce, and Hubspot.
  • Explore and implement AI-assisted technologies, improve efficiency, and drive better results while ensuring a smooth transition and alignment with team goals.
Requirements
  • Bachelor's Degree or higher
  • Strong proficiency in 6Sense, Salesforce, Hubspot, Google Analytics, Meta for Business, and LinkedIn Ads
  • Proven ability to ideate and execute creative new-user acquisition initiatives and adapt to various roles as needed
  • Extensive experience running successful demand/lead gen campaigns and operations, utilizing a wide range of digital marketing tactics such as display, social ads, SEM, SEO, email blasts, and ABM
  • Exceptional project management skills and a strong problem-solving mindset
  • Skilled in creating insightful measurement reports and dashboards that demonstrate the impact of marketing efforts on revenue
  • Familiarity with Webflow is a plus
  • Passion for staying up-to-date with the latest marketing technologies and trends, including AI-assisted tools, and applying them to drive growth
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact. Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller. #J-18808-Ljbffr

  • Head of Growth Marketing, Demand Generation

    1 day ago

    San Francisco, California, United States Samba TV Full time

    Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices....

  • Head of Growth Marketing, Demand Generation

    4 days ago

    San Francisco, California, United States Samba TV Full time

    Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices....

  • Head of Growth Marketing, Demand Generation

    3 days ago

    San Francisco, California, United States Samba TV Full time

    Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices....

  • Head of Growth Marketing, Demand Generation

    2 weeks ago

    San Francisco, California, United States Samba TV Full time

    Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices....

  • Head of Growth Marketing, Demand Generation

    3 weeks ago

    San Francisco, California, United States Samba TV Full time

    Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices....

  • Head of Growth Marketing

    21 hours ago

    San Francisco, California, United States The Vibrant Talent Group Full time

    The Vibrant Talent Group is representing a global AI-driven platform, hiring for a SF Bay Area based Head of Growth Marketing to join their passionate group of employees focused on creating meaningful connections. This is a high-impact role that provides the opportunity to work with cutting-edge AI-driven animation technology, collaborate directly with the...

  • Head of Growth Marketing

    2 days ago

    San Francisco, California, United States The Vibrant Talent Group Full time

    The Vibrant Talent Group is representing a global AI-driven platform, hiring for a SF Bay Area based Head of Growth Marketing to join their passionate group of employees focused on creating meaningful connections. This is a high-impact role that provides the opportunity to work with cutting-edge AI-driven animation technology, collaborate directly with the...

  • Head of Demand Generation Strategy

    5 days ago

    San Francisco, California, United States Ikigai Labs, Inc. Full time

    About Ikigai Labs, Inc.We unlock the power of generative AI for tabular data, enabling business users to connect disparate data, leverage no-code AI/ML, and build enterprise-wide AI apps in just a few clicks. Our platform is built on top of three proprietary foundation blocks developed from years of MIT research - aiMatch, for data reconciliation, aiCast,...

  • Head of Demand Generation

    5 days ago

    San Francisco, California, United States Linqia Full time

    About the RoleThis Head of Demand Generation will be responsible for developing and executing a comprehensive demand generation strategy to drive business growth. The successful candidate will have a proven track record of driving revenue growth through demand generation initiatives and will be able to develop and execute a strategy that aligns with the...

  • Head of Demand Generation

    3 weeks ago

    San Francisco, California, United States Retool Full time

    ABOUT RETOOL Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don't have adequate resources to...

  • Head of Demand Generation

    4 weeks ago

    San Francisco, California, United States Jobleads-US Full time

    Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don't have adequate resources to properly invest in...

  • Head of Demand Generation

    4 weeks ago

    San Francisco, United States Jobleads-US Full time

    Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don’t have adequate resources to properly invest in...

  • Head of Growth Marketing

    6 days ago

    San Mateo, California, United States The Vibrant Talent Group Full time

    The Vibrant Talent Group is representing a global AI-driven platform, hiring for a SF Bay Area based Head of Growth Marketing to join their passionate group of employees focused on creating meaningful connections. This is a high-impact role that provides the opportunity to work with cutting-edge AI-driven animation technology, collaborate directly with the...

  • Head of Growth

    6 days ago

    San Francisco, California, United States Verse Full time

    Join Our TeamWe are looking for a talented and experienced marketer to lead our marketing efforts and help us achieve our business goals.The ideal candidate will have a proven track record of executing successful marketing campaigns, developing and implementing effective marketing strategies, and working closely with cross-functional teams to drive business...

  • Demand Growth Specialist

    28 minutes ago

    San Francisco, California, United States Dovetail Full time

    The Demand Generation Team at Dovetail is looking for a skilled Demand Growth Specialist to join our team. In this role, you will be responsible for executing high-impact marketing campaigns across multiple channels, including email, paid media, social, and events.">Our goal is to drive quality leads and customer acquisition, while collaborating closely with...

  • Head of Demand Generation and Performance Marketing

    7 days ago

    San Francisco, California, United States Textilveredlung Keller GmbH Full time

    We track streaming and broadcast video worldwide with our proprietary data and technology. As a dynamic B2B marketing expert, you will join our team to help drive sales revenue. The ideal candidate has a proven record of helping sales teams exceed quotas by developing innovative strategies and leveraging cutting-edge technologies. This is an exciting...

  • Head of Growth

    7 days ago

    San Francisco, California, United States Tbwa ChiatDay Inc Full time

    Growth OpportunityWe are seeking a talented Head of Growth to join our team and drive business growth through innovative marketing strategies. The ideal candidate will have a proven track record of successfully marketing enterprise technology solutions and a deep understanding of B2B marketing strategies.The successful candidate will be responsible for...

  • Growth Marketing Lead

    12 hours ago

    San Francisco, California, United States The Vibrant Talent Group Full time

    Company OverviewThe Vibrant Talent Group represents a cutting-edge AI-driven platform that is revolutionizing the way businesses operate. Our mission is to empower organizations to achieve unparalleled success through innovative technology and strategic partnerships.Job Title: Head of Growth MarketingWe are seeking a seasoned marketing professional with...

  • Head of Demand Generation

    2 days ago

    San Francisco, California, United States Samba TV Full time

    Samba TV empowers media companies to connect with audiences and advertisers to engage viewers and measure reach across all devices.We are seeking a Growth Marketing Director to join our team and drive sales revenue. The ideal candidate has extensive experience running successful demand/lead gen campaigns and operations.Core ResponsibilitiesDevelop and...

  • Head of Demand Generation

    9 hours ago

    San Francisco, California, United States Tbwa ChiatDay Inc Full time

    Empowering Revenue Teams with AICresta is empowering revenue teams with AI to drive growth and success. We're looking for an exceptional, results-driven VP, Revenue Marketing to join our team and lead the revenue marketing strategy.You will be responsible for building and scaling mission-critical programs, from sales development to demand generation to...