Strategic Marketing Analyst

2 days ago


New York, New York, United States Citigroup Inc Full time
About the Role

We are seeking a highly skilled Strategic Marketing Analyst to drive analysis of marketing effectiveness at Citigroup Inc. The ideal candidate will possess a strong background in data analysis, financial services, and a proven track record of developing and monitoring key performance indicators (KPIs).

Key Responsibilities
  • Develop a comprehensive analytics agenda that supports business goals and priorities, working closely with stakeholders to understand their analytical needs and requirements.
  • Continuously evaluate and refine the analytics agenda to adapt to changing business dynamics and market trends.
  • Partner with cross-functional teams to identify and define relevant KPIs aligned with business objectives.
  • Design and implement robust measurement frameworks to track KPIs and performance metrics effectively.
  • Regularly analyze KPI data to identify trends, patterns, and areas for improvement.
  • Generate actionable insights and recommendations based on KPI analysis to drive strategic decision-making.
  • Develop compelling business cases that articulate the value proposition and justification for investment in strategic projects.
  • Conduct thorough cost-benefit analyses and ROI assessments to support decision-making.
  • Analyze various scenarios to understand their impact on financial performance.
  • Collaborate with stakeholders to develop strategic responses to potential scenarios.
  • Present business cases to senior management and key stakeholders, providing clear and persuasive arguments for proposed initiatives.
Requirements
  • 5+ years of relevant experience
  • Strong experience in scoping and creating KPI's and metrics and developing metrics dashboards
  • High degree of comfort with financial and quantitative analysis, scenario development, and key P&L drivers
  • Familiarity with financial services industry and competitor products/services
  • Excellent communication and presentation skills, with the ability to effectively convey technical concepts to non-technical stakeholders
  • Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines
  • Bachelor's Degree required, Master's preferred


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