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Strategic Marketing Specialist

2 months ago

New York, New York, United States Influential Full time
About the Role

We are seeking a highly skilled Strategic Marketing Specialist to join our team at Influential. As a key member of our marketing team, you will be responsible for driving the planning and execution of our campaigns, with a focus on delivering a best-in-class campaign strategy.

Key Responsibilities
  • Partner with Revenue and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts focused on driving new business and scaling existing accounts.
  • Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience.
  • Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution.
  • Ensure account media plan, messaging and measurement approach aligns with the account strategy and client's business goals.
  • Present/pitch the strategic approach and associated media strategy to the client along with Revenue and Client Solutions with the goal of aligning the client's KPIs to achieve successful business outcomes.
  • Work with the account team to interpret and present campaign data, providing recommended adjustments and optimizations leading to improved performance and account success.
  • Develop a strategic roadmap for each account with buy-in from the Revenue lead, Client Solutions and execution leads that outlines short and long term strategies with tactical plans for driving business growth.
  • Leads the campaign recap process by translating campaign data into actionable insights and future optimizations across audience targeting, creative, planning, and media.
Requirements
  • Bachelor's degree or equivalent experience.
  • 3+ years agency experience in media buying/planning, omni-channel marketing, or previous strategy roles.
  • Forward-thinking with a balance of strong analytical skills and creative thinking.
  • Strong proficiency in Microsoft Excel (i.e. spreadsheet formatting, pivot tables, vlookups) and Google Suite.
  • Expertise in media planning / syndicated research tools such as YouGov, GWI, Helixa, and Simmons.
  • Experience constructing Boolean queries and using social listening tools (i.e. Netbase, Brandwatch, Infegy, etc.) to analyze mentions, sentiment, consumer cohorts, and trends.
  • Experience with survey design and quantitative survey analysis for audience segmentation and insights.
  • Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies.
  • A highly collaborative team leader with a proven track record in effectively managing their own workload and proactively communicating with key stakeholders.
  • Ability to set up efficient and effective processes and manage and meet deadlines.
  • Strategic thinker with a proactive, positive attitude and strong work ethic, who enjoys a fast-paced environment.
  • Proven success developing and implementing new, innovative ideas.
  • A customer-centric, analytical and ROI based approach to all decision making.
  • Demonstrated success in leveraging data and insights to inform business decisions and achieve broad buy-in of strategic initiatives.
  • Proven ability to successfully work with and guide senior-level clients and internal portfolio teams.
  • Self-motivated and driven, enthusiastic about the digital space and multi-channel marketing.
  • Strong presentation skills and the ability to articulate and apply strategic thinking.
  • Excellent written and verbal communication skills including the ability to interact professionally with external and internal clients.
  • Knowledgeable of all major social platforms including Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube.
  • Stay up to date on the latest trends and innovations in the social realm.
  • Thrives within a dynamic and evolving environment, competent at generating process and structure where none exists.
Preferred Qualifications
  • Experience at a marketing-tech, media start-up, or agency.
  • You're passionate about social media and/or influencer marketing.