Lead Analyst, Affiliate Marketing

2 weeks ago

San Francisco, California, United States Williams-Sonoma Full time

Senior Analyst, Affiliate and Content

Team Overview

As a vital member of the centralized Paid Digital Advertising team, you will contribute to the Paid Affiliates & Content Marketing team, overseeing the management of our Affiliate, Influencer, Registry, and Content Partnership initiatives across all Williams-Sonoma Inc. Brands and International platforms.

Role Overview

We are seeking a seasoned Senior Planner / Analyst to lead the strategy, execution, and optimization of our Affiliate, Influencer, Registry, and Content Partnership programs throughout Williams-Sonoma, Inc. Your primary focus will be on driving growth, attracting new customers, maximizing return on investment (ROI), and enhancing brand visibility and reputation.

Key Responsibilities

  • Formulate campaign strategies, testing methodologies, and establish key performance indicators (KPIs) across various programs and platforms.
  • Design and execute digital media strategies and campaigns aimed at supporting registry acquisition and fulfillment across multiple brands.
  • Build and sustain relationships with media partners across different programs.
  • Broaden WSI's network of paid content creators and influencer affiliates, coordinating with each brand's PR & Social teams to ensure consistent communication while considering SEO impacts.
  • Collaborate closely with the Affiliate Analyst to manage the affiliate program, emphasizing the strategy and growth of content affiliate partners.
  • Set KPI objectives for each campaign and partner with internal attribution teams to deliver cross-channel de-duplicated results.
  • Effectively manage multiple campaigns with diverse budgets and objectives, with a strong emphasis on weekly and monthly spending and ROI targets.
  • Continuously monitor campaign pacing and performance, ensuring timely and accurate budget delivery while developing comprehensive cross-channel reporting.
  • Contribute to the evaluation of new campaign concepts in collaboration with internal CRM, brand eCommerce, and social and PR teams to align initiatives with brand visions.
  • Coordinate creative trafficking across registry and ad hoc content partnerships, working with brand creative, social, and PR teams to ensure timely seasonal updates.
  • Educate internal teams on best practices, platform and process updates, new strategies, and top-of-funnel investment opportunities. Develop communication strategies to ensure that relevant WSI teams can effectively discuss performance.
  • Create and present reports on performance, strategy, and industry trends to various levels within the WSI organization.
  • Oversee monthly invoicing and accrual processes across programs for all brands.
  • Ensure proper tracking mechanisms are in place, collaborating closely with display operations teams and IT for pixel implementation and DCM ad serving.

Why You Will Appreciate Working at Williams-Sonoma, Inc.

  • A thriving, rapidly growing company with an entrepreneurial spirit.
  • A data-driven and technologically advanced business.
  • Competitive compensation and comprehensive health benefits.
  • Leading the way in technology and retail, shaping the future for the next generation.
  • A strong commitment to client experience, both internally and externally.
  • Opportunities for creativity on a daily basis.
  • A knowledgeable and experienced leadership team that values innovation and new ideas.
  • Encouragement of autonomy and recognition for initiative.
  • A fun and engaging work environment.

Qualifications

  • A Bachelor's Degree in Marketing or a related field, or equivalent professional experience.
  • Over 2 years of experience in digital planning, with strong project management skills and the ability to adapt to changing priorities and deadlines.
  • Intermediate to advanced proficiency in Excel (including pivot tables, vlookups, sumifs, etc.).
  • An entrepreneurial mindset with the capability to thrive in a fast-paced setting.
  • Exceptional attention to detail, organization, and adherence to deadlines.
  • Demonstrated success in developing cross-team processes to enhance workflow efficiency.
  • Strong written and verbal communication abilities.
  • A technical background in digital program tracking, particularly in affiliate conversion tracking and display view-through attribution.
  • Familiarity with site analytics tools.
  • A collaborative spirit with a desire to influence and contribute as part of a team.

Diversity, Equity & Inclusion Commitment

We are dedicated to fostering a culture centered on diversity, equity, and inclusion, which drives innovation, cultivates high-performing teams, and enhances customer experiences. Our goal is to create a global company culture where everyone can bring their authentic selves to work, where advancement is based solely on the quality of work and contributions, and where individual differences are valued and appreciated.

Benefits Overview

Depending on your role and location, you may be eligible for the following benefits:

  • A generous discount on all Williams-Sonoma, Inc. brands.
  • A 401(k) plan and various investment opportunities.
  • Paid time off for vacations, holidays, and volunteering.
  • Health benefits, including dental and vision insurance, with same-sex domestic partner benefits.
  • Tax-free commuter benefits.
  • A wellness program that supports your physical, financial, and emotional well-being.

Continued Learning Opportunities

  • In-person and online learning opportunities through WSI University.
  • Cross-brand and cross-functional career development opportunities.
  • Resources for personal development.
  • Mentorship programs.
  • Career development workshops and learning sessions.
  • Speaker series featuring industry leaders.

Williams-Sonoma, Inc. is an Equal Opportunity Employer and will consider qualified applicants with criminal histories in accordance with applicable laws.

The expected starting salary range for this position is $78,000-$92,000 annually, with actual pay determined based on experience and other job-related factors. In addition to competitive pay, compensation may include various components such as benefits, paid time off, merit, and bonus opportunities.

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