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Global Affiliate Program Manager

2 months ago

San Francisco, California, United States Gap Inc. Full time
About the Role

The Affiliate Marketing Manager is responsible for supporting the day-to-day oversight and execution of Global Affiliate Marketing programs in an effective way for Gap Inc. and its brands. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for Gap Inc. and will be a main contributor to the scaling and management of Affiliate Marketing programs. This role will work closely with the Affiliates and Channel Activation teams, Channel Planners, Brand Marketing, and Gap Inc.'s Media Agency partners to drive efficiency and effectiveness in Affiliate marketing strategy implementation.

Key Responsibilities
  • Develop and Execute Marketing Strategies: Assist in managing a comprehensive marketing plan that aligns strategy with Gap Inc.'s goals, invigorates brand identity, defines key objectives and adheres to company roadmaps to drive growth of sales and maximize revenue and return on ad spend across the portfolio of brands.
  • Manage Affiliate Budgets and Goals: Consistently oversee day-to-day budgeting and goal management of channels, acting as the main point of contact with Media Agency resources dedicated to Affiliates.
  • Build and Maintain Media Partnerships: Manage relationships with Media Agency to identify and pursue key media partnership opportunities that will deliver consistent and strong results.
  • Analyze Performance Data: Analyze performance data to draw insights and provide recommendations for decisions across spending, targeting and creative to improve efficiency and performance across brands.
  • Report and Optimize Performance: Perform routine reporting to evaluate and optimize performance and effectively communicate findings to stakeholders across the organization and drive decision-making.
  • Collaborate with Brand and Creative Teams: Manage partnership with Brand and Creative teams to align on monthly deliverables, priorities and briefings.
  • Drive Affiliate Innovation: Work closely with affiliate Media Agency partners, provide ongoing and proactive direction on seasonal priorities, commercial plans and strategic decisions to consistently drive company roadmap and business goals.
  • Research and Identify Opportunities: Regularly conduct research and due diligence to identify Affiliate innovation opportunities and best practices that will elevate Gap Inc.'s brands in the marketplace.
Requirements
  • Education and Experience: Bachelor's degree, plus 2+ years of experience in digital marketing, preferably in the retail space.
  • Marketing Experience: Proficient Marketing experience, preferably with experience in Affiliates.
  • Data Analysis: Proficient in data analysis and performance metrics. Comfortable using data to influence decision making.
  • Affiliate Marketing Expertise: Experience in planning and executing Affiliates campaigns while scaling performance-driven marketing channels.
  • Industry Knowledge: Knowledge of Affiliates channels, technologies, best practices, and trends.
  • Complex Organization Experience: Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally.
  • Communication and Interpersonal Skills: Impressive communication and interpersonal skills, with the ability to effectively manage up, down, and across.
  • Entrepreneurial Spirit: Entrepreneurial spirit with the ability to work through ambiguity and continuously improve ways of working.