Marketing Specialist
4 days ago
Job Title: Marketing Specialist
Job Summary:
CanMar is seeking a highly skilled Marketing Specialist to join our team. As a Marketing Specialist, you will be responsible for developing and executing marketing strategies to promote our brand and products in the cannabis, psychedelics, and hemp industry.
Key Responsibilities:
- Content Creation: Develop and implement content marketing strategies to capture brand moments and education elements, while bolstering consumer awareness of our product mix.
- Social Media Management: Work with brand partners to showcase compelling storytelling across our social media landscape, including co-branded content, giveaways, live streams, video, and more.
- Brand Awareness: Propel our name across existing social media channels and expand into new ones, ensuring omnichannel delivery.
- Strategy Development: Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Compliance: Work alongside compliance to ensure approved messaging is deployed in the market.
- Reporting: Establish weekly reporting for all in-market social media channels.
- In-Store Digital Touchpoints: Assist with in-store digital touchpoints and the content hosting thereof, including lobby and showroom TVs, Kiosks, and Check-in systems for photography and video.
- Brand Consistency: Ensure in-store digital touchpoints showcase proper promotions, deals, and sales, while maintaining cohesive and consistent branding across all stores.
Requirements:
- Education: Post-secondary education or respective Digital Marketing Certificate(s)
- Experience: Digital Marketing experience required: 1-3 years
- Skills: Experience with enterprise social media management platforms & CRMs, flexibility of hours, nights and weekends, technology working proficiency preferred (CRM/CDP/eCommerce/Email/Text/SEO)
- Personal Qualities: Belief in relationship building and working as part of a team to achieve goals/results, organized, responsible, and flexible in a fast-paced growth environment
About CanMar:
CanMar is dedicated to providing recruitment and business solutions for the cannabis, psychedelics, and hemp industry. With a keen understanding of the current market, CanMar helps both employers and job seekers navigate the job market.
Our Mission:
We believe in helping professionals and organizations achieve their goals and take immense pride in assisting our clients achieve their full potential.
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