Senior Account Executive

4 hours ago

Washington, Washington, D.C., United States GumGum Full time
About GumGum

GumGum is a leading contextual-first, global digital advertising platform that leverages advanced AI technology to deliver captivating creative ads that drive consumer attention without the use of personal data. Our mission is to build a more equitable and less invasive future for the internet and its users.

Job Title: Senior Account Executive

We are seeking a highly motivated and experienced Senior Account Executive to join our team in Washington D.C. and surrounding metropolitan area. As a Senior Account Executive, you will be responsible for prospecting and closing sales in our Market Leading Contextual Advertising platform.

Key Responsibilities:
  • Drive revenue for Team DC - Responsible for a book of business of $2.2M, driving revenue and new business in the Washington DC and surrounding metropolitan area.
  • Upsell Current Clients in Current and New Products - Provide market insight into the display and video offerings by generating sales specifically from key brands and agencies.
  • Sales Prospecting and Hunting - Expectation to generate a high volume of sales related activity including cold calling, presentations, RFP's, and out of the box sales solutions.
  • Drive Sales from Marketing Channels - Identify and qualify opportunities from marketing driven leads.
  • Relationship Development - Cultivate relationships with brands, agency contacts and clients to gain deep insight into their business and ultimately provide GumGum solutions for their marketing and advertising goals.
  • Translate Client Insight to internal Product Team - Provide feedback to the company on how to best service clients' needs.
  • Internal Collaboration - Work with an Account Manager, Sales Strategist, Programmatic Solutions Manager, and other internal teams to ensure sold proposals are successfully implemented and aligned with client expectations.
Requirements:
  • Bachelor's Degree in Media or Marketing/Advertising field.
  • Ideally 3-4 years of selling experience in digital advertising sales.
  • Experience managing a large book of business (3M+).
  • Must have strong selling experience and track record of hitting or exceeding sales targets demonstrated with a list of brand and agency contacts in addition to other assignments in the region.
  • Political landscape expertise.
  • Programmatic experience preferred.
  • Strategic relationships across multiple holding companies.
  • Proficient in Salesforce (is comfortable logging meetings, calls, pulling reports, etc.).
  • PowerPoint, Excel and Word skills a must.
  • Exceptional verbal and written communication skills, including the ability to craft persuasive messages tailored to various stakeholders.
  • Uses prospecting tools such as SellerCrowd and checks the trades for updates on accounts.
  • Strong and strategic relationship building with clients.
  • Attention to detail and organization in daily tasks.
  • Quick at problem solving internally and externally while managing stakeholders through the process.
  • Fundamental understanding of business drivers (P/L, Operating Statement, COGS, Revenue, etc.).
  • Applies analytical skills to interpret data and uses independent judgment and discretion in developing solutions to a variety of work problems.
  • Outgoing and can build and maintain/grow client relationships at all levels (entertaining is required).
  • Results-driven with a track record of meeting and exceeding business development targets.
  • Is open and adapts to change and innovation.
  • Continue to grow both GumGum and industry knowledge.
  • Must be a highly motivated team player; collaborative mindset and ability to work effectively with cross-functional teams.

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