Senior Product Strategy Manager
2 weeks ago
At CareFirst BlueCross BlueShield, we are committed to redefining healthcare delivery through our innovative CloseKnit model. CloseKnit is a patient-centered, virtual-first primary care practice designed to provide seamless, continuous care through our user-friendly app, available 24/7/365.
We are currently seeking a Senior Product Strategy Manager to join our dynamic team.
OBJECTIVE:
The Senior Product Strategy Manager will spearhead the development and execution of strategies for our product offerings. This role encompasses the entire product lifecycle, from gathering and prioritizing customer and product requirements to defining the overarching product vision.
Collaboration is key, as you will work closely with Product Owners, IT, and various stakeholders to align product and customer needs with our business strategy and product roadmap. You will partner with engineering teams to ensure the delivery of exceptional products that cater to the needs of CareFirst and our members.
Additionally, you will oversee the product roadmap development process, ensuring it integrates input from UX, design, operations, engineering, and finance teams. You will confirm project timelines with the support of product owners and the delivery team, ensuring that product development stages meet the expectations of both internal and external stakeholders. Regular updates on product deployment will be communicated effectively, and you will report on product performance using both latent and predictive data to ensure high reliability standards.
KEY FUNCTIONS:
Lead the comprehensive product management lifecycle, ensuring that business strategies are effectively translated into actionable product processes. You will ensure that all stakeholder features, requirements, and acceptance criteria are met to facilitate the delivery and testing of new products and features.
Manage beta programs and the creation of product marketing materials and technical documentation. Ensure that new products align with and support existing offerings where applicable.
Utilize market research to inform the product roadmap and validate market demand. This involves gathering customer feedback and analyzing the competitive landscape to update existing products and incorporate new technologies. Ensure that Product Owners' backlogs reflect this data in their prioritization processes.
Define a clear product roadmap that illustrates the value derived from each functional milestone delivery. These milestones will not dictate architecture but will define features or capabilities, documented through business strategy and translated into workflows, user stories, or required features.
Assist with go-to-market strategies and product launches, facilitating product releases in collaboration with product owners, engineering, sales, and supply chain teams. Educate both internal and external stakeholders on product offerings and develop engaging product presentations.
Facilitate marketing and stakeholder communications for all products, clearly translating technical solutions into compelling value propositions.
Collaborate with finance to establish revenue drivers and pricing strategies that ensure market competitiveness and financial profitability.
Identify and document market insights, including competitive analysis, threats, trends, and information beneficial to management, sales, and marketing.
QUALIFICATIONS:
Education:
A Bachelor's Degree in Product Management, Engineering, Information Technology, or a related field is required.
Alternatively, an additional 4 years of relevant work experience is required in lieu of a Bachelor's degree.
Experience:A minimum of 8 years of experience in business analysis, business development, solutions development, system analysis, technical design/development implementation, or equivalent experience is required. Alternatively, 6 years of previous product owner experience with a strong understanding of agile processes and principles is acceptable.
PREFERRED QUALIFICATIONS:
Experience in a product capacity within a health plan, provider, virtual care organization, or a related field is preferred.
KNOWLEDGE, SKILLS, AND ABILITIES:
Proficiency in project planning and lifecycle development.
Excellent written and verbal communication skills.
Strong understanding of Agile methodologies, principles, and procedures.
Ability to leverage Product KPIs and business metrics to optimize product performance.
Capability to recognize, analyze, and resolve a variety of challenges.
Competence in analyzing, organizing, and prioritizing work while meeting multiple deadlines.
SALARY RANGE:
$101,664 - $201,916
CareFirst offers a comprehensive benefits package, various incentive programs, and 401k contribution plans, all subject to eligibility requirements.
EQUAL EMPLOYMENT OPPORTUNITY:
CareFirst BlueCross BlueShield is an Equal Opportunity employer, committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
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