Senior Marketing Manager, Top of Funnel
7 days ago
About Dr. Squatch
Dr. Squatch is a leading provider of natural, high-performance personal care products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work multiple times, and we achieved status as a certified B Corp in 2023.
About the Role
We're seeking a versatile data-driven marketer to lead the top-of-the-funnel media strategy and channels and drive continued fast growth for retail and e-commerce businesses. You'll build and lead the channel strategy, manage internal resources and/or external agencies, and collaborate with brand, integrated marketing, growth marketing, and data teams to drive business impact.
Key Responsibilities
- Develop and execute top-of-the-funnel media strategy and campaign plans across core product categories leveraging a robust channel portfolio, including Linear TV/ Streaming and Paid Social channels.
- Closely collaborate with the Brand team on campaign calendar, messaging, creatives, and media plans to drive omni-channel sales and brand awareness targets.
- Manage channel measurement across MMM, lift studies, and channel reporting.
- Develop a repeatable playbook for top-of-the-funnel media management: media mix, audience, bidding & optimization methodologies, creative optimization, etc.
- Build in-house capabilities to manage paid top-of-the-funnel social media while leveraging external agencies for linear TV and streaming channel management.
- Manage day-to-day media operations across channels: goal and budget setting, performance tracking, team and agency management, marketing calendar management, and creative coordination.
- Collaborate on the forecasting with leadership team across E-Com, Retail and Brand; be responsible for channels Return on Investment (ROI) and brand awareness targets.
- Rigorously measure and report on KPIs across media channels and sales channels.
Requirements
- 5+ years of brand media marketing strategy and execution experience across DTC and CPG industries.
- Managed $20M+ yearly budgets and are a communications and media planning expert.
- 2+ years of management experience developing high-accountability and high-engagement marketing teams.
- Proven experience managing top-of-the-funnel channels to drive retail and e-commerce sales.
- Expert in TV/ Streaming media channels and have proficiency across paid media channels.
- Demonstrated experience utilizing consumer insights and data to develop marketing strategies and plans.
- Skilled in managing and influencing cross-functional teams across levels.
- Excellent written and verbal communication skills, with the ability to explain effectively complex concepts.
- Highly analytical skill set, a bias toward action, and the ability to conduct your own in-depth channel analysis and act on the insights.
What We Offer
We offer a competitive salary in a growth-focused & collaborative team environment. Benefits include medical, dental, vision, 401k with Squatch match, and PTO. We also have great perks like healthy snacks, frequent company events, and of course, free products.
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