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Marketing and Growth Specialist

2 months ago

Los Angeles, California, United States Sown To Grow Full time

About the Role:

Sown To Grow is seeking a highly skilled Marketing and Growth Specialist to join our team. As a key member of our growth team, you will be responsible for developing and executing a multi-channel marketing strategy to build an effective upper-funnel pipeline of marketing-qualified leads.

Key Responsibilities:

  • Develop and execute a multi-channel marketing strategy to build an effective upper-funnel pipeline of marketing-qualified leads.
  • Track and attribute performance to optimize lead generation efforts.
  • Maintain an updated lead pool by understanding audience personas, sourcing relevant contact information, and managing/improving our CRM system effectively.
  • Create and maintain a diverse content library, including written, visual, and video formats, to support marketing campaigns and the sales process.
  • Organize and support events while engaging with our district and school partners.
  • Share our story through various formats such as case studies, webinars, conferences, and hosted events.
  • Evolve and communicate Sown To Grow's brand story by testing and refining messaging for key school and district audiences across email, social media, and other digital channels.
  • Contribute to brainstorming sessions for new marketing strategies (including paid, owned, and unconventional methods).
  • Take ownership of key execution tasks for these strategies.

Requirements:

  • Marketing Knowledge: Understanding and eagerness to deepen knowledge of marketing channels across Digital (e.g., website, search, social media) Traditional (e.g., email, direct mail, events) Innovative (e.g. partnerships, owned initiatives)
  • Technical Proficiency: Comfortable with digital tools and platforms. Can learn quickly and own projects using: Google/Microsoft Suite (e.g. presentation development, spreadsheets, data analysis) CRM systems Email marketing tools
  • Creative Skills: Strong ability to translate concepts into polished, engaging written, visual, or video content that clearly communicates our story.
  • Execution & Adaptability: Execution-oriented with the ability to manage multiple projects simultaneously. Comfortable with quick iteration and feedback cycles to enhance project outcomes.
  • Motivation & Growth: Desire to make meaningful contributions, with a growth-focused mindset that aligns with team and organizational goals.
  • Collaboration Skills: Closely partner with leaders in sales, account management, and training to strategize on content, execution, and new ideas to engage and inspire target audiences.
  • Education System Familiarity: Preferred experience or knowledge of the K-12 education system through work, study, or volunteer activities.

Minimum Requirements:

  • Bachelor's degree or higher degree in marketing, business, communications, or a related area of study
  • 3+ years of prior experiences on a marketing or growth-contributing team

Benefits:

  • Competitive compensation coupled with performance-based incentives, recognizing your contributions and motivating you to excel.
  • Comprehensive health and wellness benefits, ensuring you have access to the care and support you need to thrive both in and out of the workplace.
  • Pathways to growth with numerous opportunities for career advancement and professional development.
  • A vibrant and diverse work community that values collaboration and fosters inclusivity, where every voice is heard and respected, contributing to a positive and fulfilling work environment.
  • Flexible work arrangements and initiatives aimed at promoting work-life balance, enabling you to manage your commitments and priorities effectively while excelling in your role.