Marketing Program Coordinator

2 weeks ago


Bowling Green, Kentucky, United States Mosaec Full time

Position Overview:

The Marketing Program Coordinator at Mosaec is tasked with devising, executing, and overseeing marketing strategies for various academic offerings. This role is pivotal in enhancing the visibility and appeal of our educational programs.

Key Responsibilities:

  • Contribute to the overarching goals of Mosaec by creating and delivering marketing and recruitment initiatives aimed at boosting inquiries from prospective students.
  • Design comprehensive marketing strategies tailored for academic programs, ensuring timely execution for optimal results.
  • Develop and launch digital marketing initiatives that leverage SEO, social media features, online advertising, and video content.
  • Produce visual content, including graphics and email templates, along with other print materials to support marketing objectives.
  • Collaborate with program coordinators to ensure the accuracy and quality of academic program web content.
  • Assist academic departments in transforming program details into clear, engaging content to attract prospective students.
  • Maintain ongoing communication with academic program coordinators to ensure project alignment and progress.
  • Track and analyze data related to marketing efforts, including reach, expenditure, and outcomes, to assess effectiveness.
  • Act as the liaison for CRM outreach, managing email and SMS communications.

Qualifications:

  • A Bachelor’s degree in fields such as graphic design, marketing, public relations, business, or a related discipline.
  • At least one year of experience in a collaborative professional environment.
  • Strong writing and copywriting abilities.
  • Proficient in website design and familiar with design software.
  • Knowledge of content management systems and basic HTML.

Additional Information:

Mosaec is dedicated to fostering an inclusive workplace and offers equal employment opportunities to all individuals. We encourage applicants from diverse backgrounds to apply.



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