Academic Marketing Specialist

2 weeks ago


Bowling Green, Kentucky, United States Western Kentucky University Full time

Position Overview:
The Marketing Program Coordinator at Western Kentucky University plays a pivotal role in the strategic development and execution of marketing initiatives for academic programs. This position is integral to enhancing the visibility and appeal of WKU's academic offerings.

Key Responsibilities:
The following responsibilities are typical for this role but are not exhaustive. Duties may evolve based on institutional needs and management directives.

  • Contribute to the mission of Academic Program Marketing by creating and delivering effective marketing and recruitment strategies aimed at increasing student inquiries and enrollment.
  • Design and oversee comprehensive marketing strategies for various academic programs, ensuring timely execution for optimal impact.
  • Implement digital marketing initiatives that leverage SEO, social media features, online advertising, and video content.
  • Produce engaging graphics, email templates, and print materials to support marketing objectives.
  • Collaborate with program coordinators to enhance the design and content of academic program websites.
  • Assist academic departments in transforming program details into clear, accessible content for prospective students.
  • Maintain regular communication with academic program coordinators to ensure project alignment and collaboration.
  • Track and analyze data related to marketing campaigns, including reach, expenditure, and outcomes, to assess effectiveness.
  • Act as the CRM outreach liaison for Academic Programs, managing email and SMS communications.

Qualifications:
Applicants should possess a Bachelor's degree in graphic design, marketing, public relations, business, or a related field. A minimum of one year of experience in a collaborative professional environment is required, along with strong writing and copywriting skills. Proficiency in website design and design software is essential, as well as familiarity with content management systems and basic HTML.

Compensation:
The hourly wage for this position is $21.54.

Equal Opportunity Statement:
Western Kentucky University is dedicated to ensuring equal employment and educational opportunities for all individuals, adhering to all relevant civil rights legislation.



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