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Technical Sales Representative

2 months ago

Phoenix, Arizona, United States Automotive Art Full time
Job Summary

We are seeking a highly skilled and experienced Technical Sales Representative to join our team at Automotive Art. As a key member of our sales team, you will be responsible for developing and growing our automotive paint and ancillary paint products in your designated territory.

Key Responsibilities
  • Visit customers in your designated territory on a daily basis to demonstrate the use, features, and benefits of our automotive refinish products, with the objective of maximizing sales and end-user results.
  • Assist in recruiting new customers for our portfolio of products in your territory, while adhering to our philosophy of providing protected trade areas for jobbers provided they meet sales targets to maintain exclusivity.
  • Setup and train new customers on the correct use of our refinish products, color tools, and other paint-related materials, including assisting customers with setup of mixing systems, color software, and ensuring they understand and are comfortable using products as per technical data sheets.
  • Provide the highest standard of courteous service to each customer through expert technical advice and product knowledge delivered in a prompt and timely manner.
  • Assist customers in resolving color requests and communicating any color support to the responsible color contact for factory.
  • Perform primary role of technical support for customers in your territory, and also assist in technical support in other regions as requested by your manager.
  • Advising customers on product options, performance features, and benefits, and technical data as it relates to the portfolio of products being managed.
  • Schedule and manage customer visits to auto body suppliers and collision repair shops in order to optimize sales, including completion of trip and call reports to capture details of the visit and identify opportunities to supply products that customers may be purchasing from other parties.
  • Assist Logicar Sales Representative and Jobbers in recruiting customers by demonstrating the features, benefits, and value of our Refinish System and related products relative to products that they currently distribute or use.
  • Assist management in gathering competitor activities, prices, and market intelligence and in making recommendations on price and marketing strategies to optimize profitable sales growth in your territory.
  • Make recommendations to management on new products required to fit market needs and assist in research and testing prior to introduction.
  • Keep your knowledge of automotive refinish products current at all times and demonstrate your dedication by constantly refining your selling technique.
  • Follow-up with customers to confirm that they are achieving good results with the use of our refinishing products, and assist in troubleshooting and training on correct use and application where needed.
  • Prepare and host demonstrations of our product lines in a professional manner.
  • Assist in creating a formal program to educate customers about our paint and ancillary product lines.
  • Inform your manager if you have any ideas on how to improve operating standards, practices, and sales.
  • Meet the tactical objectives established by your manager.
  • Perform all duties safely and conscientiously.
  • Fulfill all other duties assigned by your manager.
Additional Responsibilities
  • Adhere strictly to all Automotive Art service, housekeeping, security, safety, code of conduct, ethics, uniform standards, operating practices, and other rules and policies as developed or amended from time to time.
  • Develop and maintain a team working relationship based on mutual respect for other employees.

Success as a Technical Sales Representative is measured in terms of sales turnover of refinish and related products in your territory and in the quality of technical support and training provided to employees, jobbers, and body shop customers.