Alumni Engagement and Social Media Specialist

2 weeks ago


Scottsdale, Arizona, United States PINNACLE PEAK RECOVERY Full time
Job Overview

The Alumni & Social Media Coordinator plays a pivotal role in enhancing connections with alumni and fostering their involvement in various initiatives. This position collaborates closely with the Admissions team to implement effective online marketing strategies through social media platforms.

Key Responsibilities:
  • Promote the alumni program to current clients and actively engage in group activities.
  • Maintain regular communication with alumni via calls, emails, and texts to improve outreach success.
  • Collect and document information regarding alumni recovery journeys while providing necessary support.
  • Attend networking events to strengthen alumni relations.
  • Assist in recruiting speakers for alumni meetings and programs.
  • Market alumni events, workshops, and programs through various communication channels.
  • Travel to alumni events as needed and act as a liaison.
  • Participate actively in alumni gatherings.
  • Research audience preferences and current trends to inform marketing strategies.
  • Create engaging content, including text, images, and videos.
  • Design posts that captivate and maintain audience interest.
  • Analyze web traffic and monitor SEO performance.
  • Stay informed about changes in social media platforms to maximize engagement.
  • Facilitate online discussions and respond to customer inquiries.
  • Report on customer feedback and online reviews.
  • Adhere to a structured posting schedule based on engagement metrics.
Required Skills:
  • Proficiency in computer applications such as Excel, PowerPoint, Word, and Outlook.
  • Experience with social media platforms including TikTok, Instagram, and Facebook.
  • Ability to thrive under pressure and meet tight deadlines.
  • Strong understanding of marketing principles.
  • Familiarity with the latest technologies and their application in marketing.
  • Collaborative team player with a self-motivated and creative mindset.
  • Excellent communication and interpersonal skills.
  • Proven ability to generate innovative ideas for brand development.
  • Strong writing and editing skills for clear and targeted public communications.
  • Flexibility to undertake additional tasks as required.
Qualifications:
  • Certification in Drug and Alcohol counseling (e.g., RAS, CAS, CADC, etc.) is required.
  • Preferred experience in marketing.
  • Ability to manage multiple tasks and projects effectively.
  • Current certifications for CPR/First Aid and Crisis Prevention Intervention are necessary.


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