Digital Marketing Specialist

5 days ago


St Petersburg FL USA, United States Fiberglass Coatings Inc Full time
About the Role

Fiberglass Coatings Inc is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive digital marketing strategies that drive business growth and customer engagement.

Key Responsibilities
  • Strategy Development: Collaborate with our marketing team to create and execute client-specific marketing strategies that leverage digital platforms, tools, and skills.
  • Campaign Execution: Coordinate and manage the implementation of marketing strategies, ensuring alignment with business objectives.
  • Campaign Performance Analysis: Analyze marketing results, identify areas for improvement, and adjust strategies to optimize ROI.
  • Client Communication: Meet with clients to discuss marketing results, concerns, and recommendations for future campaigns.
  • Content Creation: Develop high-quality content for emails, websites, and other marketing media, and manage organic posts on social media platforms.
  • Cross-Functional Collaboration: Work closely with our in-house team to ensure the successful execution of marketing strategies.
Requirements
  • Proven Experience: A minimum of 2 years of experience in digital marketing, with a strong track record of successful campaign management.
  • Expertise: Proficiency in social media marketing, email marketing, and website content marketing.
  • Knowledge: Familiarity with SEO, PPC, and affiliate marketing principles.
  • Soft Skills: Self-motivated, proactive, and able to work independently with minimal supervision.
  • Analytical Skills: Strong analytical skills for interpreting campaign data and making informed decisions.
  • Organizational Abilities: Excellent organizational abilities and attention to detail.
  • Communication Skills: Excellent English language skills, both written and verbal.
  • Adaptability: Ability to thrive in a fast-paced, ever-changing environment and manage multiple projects simultaneously.


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