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Paid Digital Marketing Specialist

3 months ago

USA, United States The Colibri Group Full time

Colibri Group is building the future of professional education. Today, millions of licensed professionals start and advance their careers through the company's online and in-person learning solutions for licensing, continuing education, test preparation and professional development. Headquartered in St. Louis, Missouri, Colibri Group provides a holistic learning experience for students and professionals to achieve more and thrive throughout their careers in real estate, financial services, teacher education, healthcare, valuation and property services, among other professions. Visit for more information.

Position Overview:

The Colibri team is seeking a Paid Digital Marketing Specialist to help drive awareness, marketing qualified leads, and revenue at a target ROAS to our brand, SimpleNursing. This position is responsible for managing, expanding, and testing ad campaigns across search, social, display and YouTube. This fully remote position will report to the Director of Marketing for SimpleNursing.

What You'll Do

Support the strategy, design, execution, and reporting of multi-channel paid advertising campaign activities.
Manage existing paid advertising campaigns across all paid advertising channels (search, social, display, and youtube), to achieve awareness, lead volume, and Revenue volume at a target cumulative ROAS.
Leverage data to ascertain logical marketing segments and identify and implement tactics to drive measurable business growth.
Expand paid ad campaigns through audience, keyword, and competitive research.
Improve efficiency of campaign spend via A/B testing of ad copy, video content, campaign settings, campaign structure, bidding, and more optimizations.
Measure, analyze, and report on campaign performance as required and deliver regular campaign performance briefs to marketing leadership.

What You'll Need to Succeed
At least 3 years experience in paid digital demand generation role.
Exceptional analytical skills of large data sets. You can interpret data to identify and implement tactical changes at scale to achieve forecasts.
A strong proficiency in Microsoft Excel/Google Sheets. You can do the following with ease: pivot tables, vlookups, filters, and sorting.
Experience creating and maintaining daily performance tracking to identify projections to forecast, paired with recommended specific actions to positively impact performance.
Experience conducting keyword/audience research and building the campaigns with tightly grouped ad groups/ad sets with relevant ad copy/video content and landing pages/offers for the audience.
Strong working knowledge of Google Ads (Paid Search) and Google Ads editor.
Additional experience in the following platforms is a plus: Google Ads (Paid Display), Google Ads (YouTube), Microsoft/Bing Ads, Meta Ads, Tik Tok Ads.
Knowledge of marketing KPIs, such as ROAS, CPC, CPM, CTR, CVR, CPM and more.
Experience setting up, improving, and monitoring conversion tracking accuracy is a plus.
A curious mindset to consistently run A/B tests and to find more opportunities for business growth.
You take ownership and are proactive and excited to make an impact.
Ability to communicate by giving and receiving direct helpful feedback, without ego, with the goal achieving business growth in mind.
Ability to work independently and cross-functionally; paired with great organizational and time-management skills.
A strong desire to grow in your career by playing a key role in scaling a department.

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today