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Digital Marketing Specialist

2 months ago

St Petersburg, United States FiberGlass Coatings Full time
About Fiberglass Coatings, LLC

We are a leading manufacturer of resin and composite materials, with a strong focus on customer service and product performance. Our company has a well-established track record of delivering high-quality products and providing exceptional customer support.

As a vertically integrated company, we own our entire supply chain, from sourcing and manufacturing to distribution and direct-to-consumer sales. We are expanding our product lines, entering new industries, and exploring international markets.

We have a strong brand presence in the woodworking and resin arts space, with our Superclear Epoxy brand being a powerhouse in this niche.

At Fiberglass Coatings, we pride ourselves on being a close-knit business that values small to medium-sized businesses. We are committed to providing the best customer service and delivering high-quality products at a reasonable price.

Job Summary

We are seeking a highly skilled Digital Marketing Specialist to join our team. As the Social Media Manager, you will be responsible for developing and implementing comprehensive social media marketing strategies that leverage various digital platforms, tools, and skills.

This role requires close coordination with our internal marketing team, customer service, and customers to create and refine social media strategies. You will interact with customers and require a strong understanding of the appropriate use of different platforms for varying target audiences.

Key Responsibilities
  • Develop and implement comprehensive social media marketing strategies that align with our business goals.
  • Coordinate and manage the implementation of marketing strategies, ensuring alignment with client goals.
  • Analyze marketing results, proactively adjust strategies, and hold partners and vendors accountable for their deliverables.
  • Meet with clients to discuss marketing results and concerns, making proactive adjustments to ensure maximum ROI.
  • Create content for emails, websites, and other marketing media, and manage organic posts on social media.
  • Collaborate with the cross-functional in-house team to ensure the successful execution of marketing strategies.
Requirements
  • Proven experience in social media marketing, with a strong track record of successful management and campaigns.
  • Expertise in social media, email marketing, and website content marketing.
  • Knowledge of and experience in SEO, PPC, and Affiliate Marketing.
  • Self-motivated and proactive, with the ability to work independently and efficiently without constant supervision.
  • Strong analytical skills for interpreting campaign data and making informed decisions.
  • Strong organizational abilities and attention to detail.
  • Excellent English language skills, both written and verbal.
  • Ability to thrive in a fast-paced, ever-changing environment and manage multiple projects simultaneously.
Preferred Qualifications
  • Bachelor's degree in marketing, Business, or other applicable areas of study.
  • Familiarity with the use of AI and generative technologies in digital marketing.
  • Knowledge of Adobe Photoshop and Illustrator.
  • Strong communication and strategy skills required.
  • Graphic design and video production skills.