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Digital Marketing Strategist

2 months ago

Miami FL USA, United States University of Miami Full time
About the Role

The University of Miami is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to promote our brand and drive business growth.

Key Responsibilities
  • Develop and execute digital marketing campaigns to increase brand awareness and drive website traffic
  • Collaborate with cross-functional teams to develop and implement marketing strategies that align with business objectives
  • Monitor and analyze campaign performance to optimize results and improve ROI
  • Stay up-to-date with the latest digital marketing trends and best practices to ensure our marketing efforts are always innovative and effective
  • Develop and maintain relationships with key stakeholders to ensure alignment and support for marketing initiatives
Requirements
  • Bachelor's degree in Marketing, Communications, or related field
  • Minimum 3 years of experience in digital marketing, preferably in a higher education or healthcare setting
  • Proven track record of developing and executing successful digital marketing campaigns
  • Strong analytical and problem-solving skills, with ability to interpret data and make informed decisions
  • Excellent communication and project management skills, with ability to work effectively in a fast-paced environment
What We Offer

The University of Miami offers a competitive salary and a comprehensive benefits package, including medical, dental, and vision insurance, as well as a 403(b) retirement plan. We also offer a dynamic and supportive work environment, with opportunities for professional growth and development.