Digital Marketing Coordinator

2 months ago

St Louis, United States RPM International Inc Full time
Job Description

Job description

Carboline is looking for a Digital Marketing Specialist who will be responsible for the development and execution of the company's digital marketing strategy. This person will report to the VP of Marketing.

Minimum Requirements:

4-year Business or Marketing degree or equivalent experience, minimum of 5 years' marketing experience. Excellent communication skills required.

Physical Requirements:

4-year Business or Marketing degree or equivalent experience, minimum of 5 years' marketing experience. Excellent communication skills required.

Essential Functions:
  • Coordinate the creation of digital content (website, blogs, press releases & podcasts)
  • Design digital media campaigns aligned with business goals
  • Maintain a strong online company voice through social media
  • Suggest and implement direct marketing methods to increase profitability
  • Conduct market research to identify customer trends, competitor offerings and demographic data
  • Monitor ROI and KPIs
  • Stay up-to-date with digital media developments
  • Research industry-related topics for trends and relevant topics in the industry
  • Develop SEO/SEM strategy
  • Help in outbound and inbound marketing activities by displaying expertise in certain areas such as advertising, social media, marketing automation, optimization and content development
  • Take on special assignments as directed by management
  • Ensure that Total Quality policies and procedures are met
  • Perform additional duties as assigned
  • Commit to the Company's safety and quality programs


Who We Are:

Carboline is a St. Louis-based coatings manufacturer with a global reach. The company, founded in 1947, produces high-quality performance coatings, linings, and fireproofing products in more than 20 manufacturing facilities around the world. Carboline has been ranked a top workplace for seven years in a row, so culture and maintaining a safe and clean work environment is something we take very seriously.

Carboline is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and related services. From homes and workplaces to infrastructure and precious landmarks, RPM's market-leading brands are trusted by consumers and professionals alike to help build a better world.

If you want to be part of a growing global organization with opportunity for growth, we would like to meet you

What We Offer:

We offer a team atmosphere that fosters cooperation and creativity; a management team committed to employee development and an environment where people are empowered to make decisions. Our career opportunities offer unlimited earnings potential and our comprehensive benefits package is among the best in the industry which includes affordable benefits, a company match 401K plan and a retirement pension plan.

Carboline is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.

"In order to be the best, we must hire the best"

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