Marketing Campaign Coordinator

7 days ago


Los Angeles, California, United States El Super Full time
Job Description

El Super is seeking a highly skilled Advertising Manager to lead our weekly circular print ad campaigns. As a key member of our marketing team, you will be responsible for developing, executing, and optimizing print advertising strategies to effectively promote our products and engage our diverse audience.

Key Responsibilities:
  • Strategy Development: Develop comprehensive weekly circular print ads strategies to align with marketing objectives and sales goals.
  • Campaign Execution: Plan and execute print advertising campaigns, ensuring timely delivery and adherence to budget constraints.
  • Creative Direction: Collaborate with creative teams to develop compelling ad concepts, messaging, and visuals that resonate with our target audience.
  • Market Research: Conduct thorough market research and analysis to identify consumer insights, trends, and competitive landscape to inform advertising strategies.
  • Vendor Management: Work with vendors and suppliers weekly to secure all print deliverables.
  • Performance Tracking: Monitor and analyze the performance of print ad campaigns, leveraging data and analytics to optimize future strategies.
  • Cross-functional Collaboration: Work closely with internal marketing, sales, and product management teams to ensure alignment and integration of print advertising with overall marketing initiatives.
  • Compliance and Quality Control: Ensure compliance with advertising regulations and standards while maintaining high-quality standards for all print materials.
  • Budget Management: Manage the budget allocation for weekly circular print ads, ensuring efficient use of resources and cost-effectiveness.
Requirements:
  • Bachelor's degree in Marketing, Advertising, or Business.
  • 3 years of relevant experience in advertising or a related field.
  • Exceptional written and oral communication skills.
  • Bilingual proficiency in English and Spanish (written and verbal).
  • Proficient in the MS Office suite of programs.


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