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Media Campaign Coordinator

2 months ago

Los Angeles, California, United States Riboliwines Full time

Join the Riboli Family Wines Team
Riboli Family Wines is recognized as one of the fastest-growing wine producers in the United States and has been honored with the title of American Winery of the Year. As a family-owned establishment with over a century of winemaking experience, we take pride in our renowned brands, including Stella Rosa, San Antonio, San Simeon, Maddalena, and Highlands 41.

Position Overview
We are looking for a passionate and driven individual to become a part of our Media Team within the Marketing Department. In this role, you will engage in the negotiation and development of both traditional and digital media initiatives for our diverse wine and spirit brands.

Key Responsibilities
Your primary focus will initially be on traditional media strategies, which encompass:

  • Out-of-home advertising
  • Television commercials
  • Vehicle branding
  • Radio promotions

Following this, you will transition to digital media strategies, including:

  • Streaming TV and OTT
  • Streaming radio and podcasts
  • Display advertising
  • SEO and SEM
  • Geofencing

Essential Duties Include:

  • Creating comprehensive media plans that detail full-funnel tactics for campaigns
  • Negotiating contracts with external vendors
  • Identifying and researching target audiences for each media initiative
  • Coordinating the development and delivery of advertising creative
  • Maintaining campaign calendars for media support
  • Collaborating with cross-functional teams to develop ad messaging
  • Conducting market visits to assess out-of-home advertising opportunities
  • Building and nurturing vendor relationships
  • Preparing campaign performance reports
  • Monitoring advertising budgets to ensure effective spending
  • Analyzing campaign results and providing insights for future strategies
  • Identifying suitable locations and demographics for advertisements
  • Providing support for on-set production as needed
  • Assisting Media Strategists with various tasks

Qualifications
To be successful in this role, candidates should possess:

  • A minimum of 2 years of experience in media marketing, particularly in media buying or planning
  • Strong interpersonal skills for developing relationships with media partners
  • The ability to work both independently and collaboratively
  • Excellent written and verbal communication skills
  • Strong organizational skills to manage multiple projects
  • A proactive approach to problem-solving and resourcefulness
  • Familiarity with Microsoft Office, Asana, and Adobe Creative Suite
  • Experience in audio editing or motion graphics is a plus

Compensation
The pay range for this position is $24 - $29 USD.

At Riboli Family Wines, we are committed to fostering an inclusive and respectful workplace. We are an equal-opportunity employer and welcome applicants from diverse backgrounds.