Associate Director, HCP and Patient Marketing Specialist
3 weeks ago
About the Role
BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.
We are seeking an experienced Associate Director, HCP and Patient Marketing to join our US Commercial team and support the strategy and execution for both HCP and patient marketing for BioMarin's phenylketonuria (PKU) franchise.
This role will have a unique emphasis on non-personal promotion, with a goal of strengthening our digital presence in an increasingly competitive market.
The successful candidate will have a breadth of marketing experience and have a strong sense of how to translate insights and brand strategy into customer strategy and execution across channels.
Key Responsibilities
- Support the development of Palynziq strategy and messaging, in collaboration with other members of the marketing team
- Lead tactical planning and implementation of key HCP and patient initiatives, with an emphasis on digital channels
- Measure and report back on initiative impact / KPIs
- Co-lead the preparation of the annual brand plan and associated budgets
- Coordinate with advertising agencies and internal graphic designers on the development, execution, and maintenance of key PALYNZIQ materials
Requirements
- Minimum 8+ years of related experience in the biotech/pharmaceutical industry
- MBA preferred, but not required
- Rare disease experience strongly preferred
- Demonstrated ability to understand scientific information
- Ability to interact with/positively influence all levels of business across multiple departments
About BioMarin
BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.
We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science.
With this distinctive approach to drug discovery, we've produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.
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