Head of Brand Strategy
3 weeks ago
Job Title: Head of Brand Strategy
Job Summary:
We are seeking a seasoned leader to serve as the Head of Brand Strategy for our Rare Diseases team. The ideal candidate will have a strong background in marketing and commercial development, with a proven track record of driving growth and success in the pharmaceutical industry.
Key Responsibilities:
- Develop and execute comprehensive brand strategies to drive growth and market share
- Lead cross-functional teams to develop and implement marketing plans
- Collaborate with stakeholders to identify business opportunities and develop strategic plans
- Manage and optimize HCP target lists in collaboration with sales and marketing teams
- Develop and maintain multi-specialty Medical Expert identification & engagement, HCP speaker development, and conference strategy & management
Requirements:
- Minimum 10+ years of related experience in the biotech/pharmaceutical industry
- Experience with strategic and executional marketing required
- Strong analytical skills, solid general business skills and a good understanding of the US pharmaceutical market
- Excellent project management, attention to detail and executional experience a must-have
About BioMarin Pharmaceutical:
BioMarin Pharmaceutical is a global biotechnology company that develops and commercializes innovative therapies for patients with serious and life-threatening rare genetic diseases. We are committed to making a meaningful difference in the lives of patients and families affected by rare genetic diseases.
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