Head of Brand Strategy

3 weeks ago


San Rafael, California, United States BioMarin Pharmaceutical Full time

Job Title: Head of Brand Strategy

Job Summary:

We are seeking a seasoned leader to serve as the Head of Brand Strategy for our Rare Diseases team. The ideal candidate will have a strong background in marketing and commercial development, with a proven track record of driving growth and success in the pharmaceutical industry.

Key Responsibilities:

  • Develop and execute comprehensive brand strategies to drive growth and market share
  • Lead cross-functional teams to develop and implement marketing plans
  • Collaborate with stakeholders to identify business opportunities and develop strategic plans
  • Manage and optimize HCP target lists in collaboration with sales and marketing teams
  • Develop and maintain multi-specialty Medical Expert identification & engagement, HCP speaker development, and conference strategy & management

Requirements:

  • Minimum 10+ years of related experience in the biotech/pharmaceutical industry
  • Experience with strategic and executional marketing required
  • Strong analytical skills, solid general business skills and a good understanding of the US pharmaceutical market
  • Excellent project management, attention to detail and executional experience a must-have

About BioMarin Pharmaceutical:

BioMarin Pharmaceutical is a global biotechnology company that develops and commercializes innovative therapies for patients with serious and life-threatening rare genetic diseases. We are committed to making a meaningful difference in the lives of patients and families affected by rare genetic diseases.



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