Director of Digital Marketing Strategy

16 hours ago


San Diego, California, United States Avidity NanoMedicines Full time
The Opportunity

We are seeking a seasoned digital marketing leader to join our team as Director, Digital Marketing. In this role, you will be responsible for leading the development and execution of digital marketing strategies that drive engagement and business results for our Healthcare Professional (HCP) and Consumer audiences.

Key Responsibilities
  • Develop and execute omnichannel marketing strategies that integrate digital channels to drive awareness, interest, and demand for our brands.
  • Partner with brand teams to ensure digital strategies and tactics align with brand goals and objectives.
  • Establish and monitor digital marketing key performance indicators and continuously test and optimize marketing strategies based on data insights.
  • Oversee relationships with creative agencies and external vendors to ensure high-quality strategic and creative output.
  • Develop a deep understanding of HCP and Consumer journeys to inform strategic planning.
  • Stay up-to-date on digital marketing trends, technologies, and best practices to inform strategy and drive innovation.
Requirements
  • 10+ years of experience in marketing within the biotechnology or pharmaceutical industry.
  • 6+ years of digital marketing experience with a strong understanding of digital marketing principles, best practices, and emerging trends.
  • 6+ years of people leader experience with the ability to effectively manage and influence a team.
  • Bachelor's Degree required, advanced Degree in business or marketing preferred.
  • Proven track record of developing, shaping, and optimizing HCP and/or Consumer digital experiences.
  • Strong analytical and problem-solving abilities with a data-driven approach to decision-making and strategic planning.
What We Offer
  • A competitive salary range of $212,100 - $234,500, commensurate with experience.
  • A comprehensive benefits package, including medical, dental, vision, and LTD coverage.
  • A commitment to learning and development, including job-specific training and education reimbursement.


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