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Audience Marketing Operations Specialist
2 months ago
We are seeking a Marketing Operations Audience Coordinator for a leading media organization. The Growth Marketing division is dedicated to enhancing subscriber acquisition for the company's streaming services on a global scale. This team plays a pivotal role in strategizing, executing, and refining user acquisition through paid media initiatives. The focus of the Paid Media Operations & Technology team is to develop strategies, processes, and technologies that will empower the company's performance marketing to expand internationally with uniformity and excellence.
Key Responsibilities:
- Oversee and allocate first-party audiences to our marketing platforms using our data management systems.
- Lead project management efforts and provide updates on essential audience initiatives.
- Conduct audits and revise our global audience configurations and requirements.
- Create processes and tracking documentation for internal teams that comply with privacy and legal standards across business units.
- Collaborate with channel teams to assess audience implementation and activation across platform partners.
- Manage the intake and prioritization of cross-line-of-business requests and initiatives.
- Utilize comprehensive project management tools such as Jira, Airtable, and Google Sheets.
Essential Qualifications:
- 2-4 years of experience in Marketing Technology, Performance Marketing, or Advertising.
- Experience in either in-house marketing or agency settings.
- Detail-oriented with a proven track record in process development and execution.
- Strong foundation in Marketing and Advertising Technologies, including familiarity with audience segmentation tools and strategies (e.g., tag managers, DMPs, and CDPs/CCDPs) and trends (e.g., identity resolution, global privacy regulations).
- Experience working across various marketing channels such as social media, programmatic advertising, search, and CTV to meet customer acquisition and retention objectives.
If you possess the required qualifications and are interested in this opportunity, we encourage you to explore further.
About Solomon Page:
Founded in 1990, Solomon Page is a specialized provider of staffing and executive search solutions across diverse functions and industries. Our success is attributed to an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on delivering customized solutions and fostering long-term relationships based on trust, respect, and the consistent delivery of outstanding results.
Opportunity Awaits.
