Marketing Operations Audience Coordinator
1 day ago
We are seeking a highly skilled Marketing Operations Audience Coordinator to join our team at Russell Tobin. As a key member of our Growth Marketing team, you will play a critical role in driving new subscriber growth for our Company Streaming globally.
The ideal candidate will have a strong background in Marketing and Advertising Technologies, including familiarity with audience segmentation tools and strategies. You will be responsible for managing and distributing first-party audiences to our marketing platforms, project managing critical audience initiatives, and auditing and updating our global audience setup and requirements.
Key Responsibilities:
- Manage and distribute first-party audiences to our marketing platforms
- Project manage critical audience initiatives
- Audit and update global audience setup and requirements
- Build processes and tracking materials for internal teams
- Work with channel teams to review audience implementation and activation
- Manage request intake and prioritization of xLOB requests and initiatives
Requirements:
- 2-4 years experience in Marketing Tech, Performance Marketing, or Advertising
- In-house Marketing or Agency experience
- Detailed oriented with proven success in process development and execution
- Strong background in Marketing and Advertising Technologies
- Experience working across marketing channels
- Bachelor's degree
We offer a comprehensive benefits package, including healthcare coverage, 401(k) retirement savings, life and disability insurance, and employee discounts with preferred vendors.
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