Senior Marketing Strategist

2 weeks ago


Garden City, Michigan, United States OCLI Vision Full time

Become a Key Player as a Senior Marketing Strategist

OCLI Vision is on the lookout for an experienced Senior Marketing Strategist to spearhead our marketing efforts and initiatives. In this pivotal role, you will significantly contribute to increasing patient engagement and elevating our brand presence. We seek a proactive leader with outstanding communication abilities and a robust background in digital marketing. If you are passionate about the intersection of healthcare and marketing, we invite you to explore this opportunity.

Key Responsibilities:

  • Formulate and execute marketing plans aimed at boosting patient engagement
  • Oversee the marketing budget and strategically allocate resources across diverse channels
  • Collaborate with interdisciplinary teams and key stakeholders
  • Analyze competitors' marketing tactics and devise effective countermeasures
  • Leverage marketing analytics to assess performance and provide actionable insights

Qualifications:

  • Bachelor's degree in marketing or a related field
  • Over 10 years of marketing experience, particularly in digital marketing
  • Proven project management capabilities
  • Experience in the healthcare sector is advantageous
  • Willingness to travel up to 20% as needed

About OCLI Vision:

OCLI Vision is a premier provider of eye care services, dedicated to fostering diversity and inclusion within our workforce. Our mission is to enhance the lives of our patients by delivering outstanding care. Join us as we strive to lead the way in eye care excellence.



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