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CRM Marketing Specialist

2 months ago

Fort Lauderdale, Florida, United States Broward College Full time

Position Overview

The individual in this position will be responsible for directing the execution of marketing initiatives within Broward College's Customer Relationship Management system, utilizing Salesforce Marketing Cloud Account Engagement. The primary goal is to enhance conversion rates from marketing leads to student applications. Key duties involve developing and sustaining CRM campaign tools, working collaboratively with different departments to improve CRM utilization, and devising strategies to optimize return on investment.

Core Responsibilities

  • Oversee and execute CRM marketing initiatives aimed at increasing application conversions
  • Evaluate and refine outreach strategies for prospective students
  • Foster relationships with key stakeholders to ensure alignment on CRM goals
  • Design automated multi-channel marketing campaigns to engage potential applicants
  • Ensure data accuracy and manage the marketing database

Required Skills and Qualifications

  • Proficient in Salesforce Marketing Cloud Account Engagement
  • Strong analytical capabilities and project management expertise
  • Effective communication and collaboration skills
  • Knowledge of HTML/CSS is advantageous
  • Proven track record in developing automated marketing strategies

Job Title

Marketing Customer Relationship Management (CRM) Administrator

Department

Marketing

Salary Range

$72,431 - $86,012, commensurate with education and experience