Digital Marketing Specialist

22 hours ago


Fort Lauderdale, Florida, United States ASM Global Full time
Job Title: Digital Marketing Specialist

ASM Global is seeking a highly skilled Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for implementing and managing all digital screen management, internal & external branded-sponsorship opportunities, analytical and database management, and assist in long and short-term marketing programs.

Key Responsibilities:
  • Establish omni-channel marketing best practices and procedures for digital signage programming for internal and external branded sponsorship opportunities.
  • Responsible for programming digital signage software and developing venue sponsorship programs.
  • Lead brainstorming, planning, and implementation of marketing plans, including e-newsletters and subscriber database management.
  • Analyze data from online marketing platforms, such as web, email, and digital screens, and assist with marketing campaign, lead generating initiatives, and special projects.
  • Manage, track, and report on programmatic digital campaigns, evaluating new technology and product ideas, and contributing to new service offerings.
  • Build and maximize relationships with local businesses and media partners to maximize resources and outreach efforts related to programming.
  • Work in conjunction with Event Services in the planning and execution of events and event sponsorships.
  • Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
Requirements:
  • A minimum education level of BA/BS Degree in Marketing, Communications, Advertising, Business, Travel & Hospitality, or relevant field.
  • Previous experience (4+ years) within Digital Marketing and/or Travel & Hospitality preferred.
  • Email database management experience using Mail Chimp, HubSpot, or similar platform.
  • Understanding of Google Analytics/GA4 and familiarity with graphic design and/or video programs.
  • Strong time management skills, excellent customer service and public relations skills, and ability to work in a fast-paced team-oriented environment.
What We Offer:

ASM Global is an Equal Opportunity/Affirmative Action employer, and we encourage Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.



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