Marketing and Communications Specialist

3 weeks ago

Fort Lauderdale, Florida, United States Coldwater Creek Full time

Coldwater Creek is seeking a detail-oriented Marketing Specialist to join our fast-paced marketing team. This role offers a unique opportunity to gain broad exposure to various marketing tactics while supporting the execution and management of multi-channel campaigns, with an emphasis on email and SMS marketing.

Key Responsibilities:

  • Support the company's marketing programs with a focus on email and SMS production, deployment, and scheduling.
  • Populate and update existing templates or create new ones with creative assets provided by the design team for daily email and SMS sends.
  • Validate deliverability, rendering, and performance using testing tools such as Email on Acid or similar platforms.
  • Link images, calls-to-action (CTAs), and landing pages to site assets, with a focus on maximizing conversion through strategic linking and landing page optimization.
  • Collaborate with site merchants to ensure featured product availability and placement on the site aligns with marketing initiatives.
  • Add alternate text, meta-data, and other essential information to enhance deliverability and improve SEO impact.
  • Schedule, monitor, and manage email and SMS campaigns, ensuring timely execution.
  • Collect and coordinate approvals from key stakeholders for final communication assets prior to deployment.
  • Execute and monitor A/B testing strategies for content, subject lines, pre-headers, and cadence to optimize performance.

Reporting and Optimization:

  • Prepare daily, weekly, and seasonal performance reports to keep internal stakeholders informed about campaign outcomes.
  • Analyze data from marketing campaigns, identify trends, and suggest actionable improvements to increase engagement and conversion rates.
  • Compile reports and presentations that integrate campaign performance, imagery, and product information to inform business strategies.

Requirements:

  • 1-3 years of experience working in a marketing department, with a specific focus on email and SMS marketing production, deployment, and scheduling.
  • Strong understanding of audience segmentation, customer lifecycle, and contact strategy.
  • Analytical mindset with the ability to interpret marketing data and derive actionable insights to optimize campaigns.
  • Familiarity with email and SMS compliance regulations, such as CAN-SPAM, GDPR, and TCPA, as well as best practices for deliverability and engagement.
  • Strong communication skills, with the ability to work effectively with cross-functional teams, including creative, merchandising, and technical stakeholders.
  • Ability to quickly learn new systems and tools, troubleshooting issues and resolving challenges independently.
  • Strong attention to detail and an ability to manage multiple projects simultaneously while adapting to changing business needs.

Preferred Skills and Tools:

  • Proficient in Microsoft Office (Excel, Word, PowerPoint), and project management tools such as Workfront or similar.
  • Experience with email marketing platforms (Cordial, Attentive, OneSignal) and testing tools (Email on Acid).
  • Basic familiarity with Adobe Photoshop or image editing tools to support creative editing as needed.
  • Comfortable working in cloud-based shared folder systems (Box, Google Drive).

About Coldwater Creek:

Coldwater Creek is an omnichannel retailer serving customers online and through our catalogs. We believe that every woman at every stage should look and feel her very best. Like her, our brand is rich with spirit and promise. We're committed to bringing her unexpected and extraordinary styles that fit her life, so she can always be her best self.

We feel the same way about our team. At Coldwater Creek, we have many exciting and rewarding career opportunities at all levels. We're an inclusive and dynamic work environment that values collaboration, innovation, and growth.

As a Marketing Specialist at Coldwater Creek, you'll have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional customer experiences. You'll be responsible for supporting the execution and management of multi-channel campaigns, with an emphasis on email and SMS marketing.

If you're a detail-oriented and analytical individual with a passion for marketing, we encourage you to apply for this exciting opportunity.

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