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Executive Director of Global Brand Equity and Partnerships
2 months ago
The Estee Lauder Companies is seeking an experienced Executive Director to lead our global brand equity and partnerships efforts. This role will oversee the development and implementation of strategies to elevate our brand's equity and drive internal and external awareness of our strategic initiatives.
Key Responsibilities:- Develop and execute global brand equity strategies that drive reach, engagement, and narrative adoption for both external and internal audiences.
- Establish a long-term brand advocacy program that amplifies key brand equity initiatives and provides a platform for our global communities to engage with our brand.
- Partner with regions and markets to roll out and localize the brand equity strategy, ensuring cultural nuances are incorporated while maintaining brand values.
- Develop and implement a global celebrity and VIP strategy to increase visibility, desirability, and exposure for our brand.
- Manage the team overseeing brand collaborations, collections, talent partnerships, external brand communications, VIVA GLAM, and internal communications & employee engagement.
- Minimum 10+ years of relevant experience in a similar environment, with a strong understanding of brand advocacy and global strategies.
- Strategic and creative mindset, with the ability to create strong and persuasive strategic plans and programs.
- Highly developed relationship-building skills and ability to positively represent the brand to different stakeholders.
- Collaborative mindset, with the ability to work independently in a fast-paced environment and drive earned media, cultural relevance, and engagement through product placement, product seeding, makeup artistry, and other relationship-building activities.
The Estee Lauder Companies offers a competitive salary range of $149,500 to $257,000, depending on experience, skills, education, and budget. In addition to base salary, this position is eligible for participation in a highly competitive bonus program and share incentive plan. We also offer a variety of benefits, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others.
