Brand Marketing Director

1 day ago

New York, New York, United States Fanatics Full time
Job Title: Brand Marketing Director

Fanatics Betting & Gaming is seeking a Brand Marketing Director to lead the development of brand design, advertising, and marketing communications. This role will be responsible for managing creative development, working closely with the customer insights team, and driving cross-functional collaboration to ensure brand consistency and alignment across all customer touchpoints.

Key Responsibilities:

  • Drive the execution of a brand strategy across key channels, ensuring alignment with campaigns and overarching business objectives
  • Work closely with the customer insights team to unearth market research and customer insights to better inform our brand position and messaging
  • Manage creative development of all brand design, advertising, and marketing comms, starting with a best-in-class core idea
  • Drive cross-functional collaboration to ensure brand consistency and alignment across all customer touchpoints
  • Be an internal champion of the work, in partnership with marketing leadership group
  • Align integrated marketing communications plan across all campaign initiatives and oversee creative asset development for each function's needs
  • Oversee and manage the relationship with the operations and compliance teams to ensure seamless collaboration and adherence to all regulatory standards
  • Brand management of email lifecycle creative executions
  • Bring engineering, product, commercial, Ops, HR, and others along this company-defining journey. Engage each team at the right times to get insightful feedback and create advocates for the work.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 10+ years of experience in brand marketing, content marketing, or related creative field
  • You are best in class at running multiple work streams and multiple deliverables
  • You are a subject matter expert with regards to brand design, advertising, and marketing communications
  • You have experience leading brand communications and providing strategic guidance for an organization
  • You have extensive experience managing assets for fully integrated digital marketing
  • You can bring various personality types together. You can align various functions. You build consensus through communication and you keep the business on time and on budget.
  • You have the drive and ability to think critically, make data-driven decisions, and develop long-term strategies that drive brand growth.
  • You have a passion for sports and a strong understanding of fan behavior and team winning culture
  • Open to regular travel to events and other Fanatics offices for various offsite and team meetings

What We Offer:

  • The base salary range for this role is $148,000 per year - $252,000 per year, depending on job-related knowledge, skills, and experience
  • This role is eligible for the Fanatics Betting and Gaming annual bonus program and an equity award
  • In addition to the base, bonus, and equity, full-time employees are eligible for Medical, Dental, Vision, 401K, paid time off, and other benefits like Wellhub, Pet Insurance, Family Care Benefits, and more
  • We'll also give you $700 USD (or local equivalent) to set up your home office

About Us:

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences, and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team:

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics Holdings Inc., a global digital sports platform. The Fanatics Sportsbook is available to nearly 93% of the addressable online sports bettor market in the U.S. in the following states: Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Kentucky, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Vermont, Virginia, West Virginia, and Wyoming. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania, and West Virginia. Fanatics Betting and Gaming operates nineteen retail locations, including retail sportsbooks outside of Progressive Field and Nationwide Arena and the only sportsbook inside an NFL stadium at Commanders Field. Fanatics Betting and Gaming is headquartered in New York with offices in Denver and Dublin, Ireland.

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