Brand and Partnerships Executive

3 weeks ago

New York, New York, United States The Financial Times Full time

The Financial Times is seeking an experienced Brand and Partnerships Executive to join our team in the US, reporting to the Senior Brand and Partnerships Manager. This is an exciting opportunity to contribute to the growth and development of our brand in the US market.


The Brand and Partnerships Executive will play a key role in supporting the FT brand's outputs in the US, working closely with the global communications, commercial marketing, and creative teams. This includes defining the FT's brand positioning in the US, shaping the direction of brand campaigns, and driving the US-based contra media programme.


The role will work closely with the global team to deliver media partnerships, brand campaigns, and events that engage and grow awareness of the FT brand in the US. The successful candidate will have a strong understanding of the US media landscape, experience in brand development, and excellent communication and project management skills.


Key responsibilities will include:



  • Supporting the media partnership program, reviewing incoming requests, researching key opportunities, and executing programs.
  • Identifying and scrutinizing prospective US media partners that fit with the FT's values and audience.
  • Managing US media partnerships, ensuring they are fully tracked and results analysed to understand contra media and brand sentiment performance.
  • Supporting company activities, including experiences that target key audiences in the US.
  • Supporting US-specific brand campaign work as it pertains to the larger US strategy.
  • Assisting the global team with media relations, research, and corporate communications duties as needed.

The Brand and Partnerships Executive will also be responsible for bringing the FT to life externally and internally, assisting in creating memorable and engaging events, on-site activations, and moments that demonstrate FT brand attributes. This includes designing and curating on-site brand activations, guests lists, and RSVPs, invitation design, venue selection, event logistics, and promotion.


This role will work closely with the global team to support the planning lead, copywriter, and design team by drafting brand and content briefs to shape US strategic campaign direction. The successful candidate will also develop the US brand tracker quarterly report, conduct research insights to better understand the target audience in the US, and cultivate strong relationships with key US stakeholders.


The ideal candidate will have experience and interest in communications, brand, digital media, and journalism. They will be comfortable working in a complex environment with multiple stakeholders and competing priorities, with excellent organisational and creative skills, and the ability to learn and develop new digital communications skills.


In addition, the successful candidate will have:



  • A proactive, enthusiastic approach with a passion for brand and elevating presence at events and face-to-face interactions.
  • Globally-minded with an interest in media, business news, and current affairs.
  • Able to devise high-quality desk research, including trends analysis, social listening, and develop that into presentations and written reports.
  • Highly motivated self-starter with high emotional intelligence, confidence, and professionalism working with people of all levels internally and externally.
  • A creative, flexible, enthusiastic attitude with sound and strategic judgement.
  • Comfortable working in a complex environment with multiple stakeholders and competing priorities.
  • Willing to consider flexible working hours when necessary.

This position pays in the range of $62,400, plus a bonus package, with a hybrid working schedule that includes spending a minimum of 2 days a week in our New York office. The FT is committed to providing an inclusive working environment for all, and we are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, and/or belief.


We operate a hybrid working schedule, which means this role will be required to spend a minimum of 2 days a week in our New York office. If you would like to discuss your requirements or have any questions, please contact a member of our HR team who will be happy to help.


The Financial Times is an exciting and dynamic place to work, with a positive, creative, and ambitious culture. We are committed to delivering high-quality content and services to our readers, and we are looking for talented individuals who share our values and passion for journalism. If you are a motivated and enthusiastic individual who is passionate about brand development and partnerships, we would love to hear from you.


Estimated salary: $62,400 - $62,400 plus bonus package. Location: New York City. Job type: Full-time.

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