Brand Director

3 weeks ago


New York, New York, United States Fidelity Information Services Full time

About the Role

We are seeking a highly skilled Brand Director to lead the strategy and execution of programs to build and nurture a brand befitting the world's largest and leading fintech. As a key member of our in-house agency, you will help shape the brand strategy, develop and implement brand programs, and ensure the integrity of the brand is maintained.

Key Responsibilities

  • Shape and execute the FIS brand strategy and support the evolution of our narratives
  • Measure brand health, sentiment, trust, and advocacy
  • Maintain, promote, and police brand guidelines
  • Develop brand programs for various audiences, including prospects, clients, employees, partners, and other stakeholders
  • Consult, train, and partner with agencies and FIS marketers, and serve as an internal go-to expert for all-things-brand
  • Develop a deep understanding of market trends and competitive brands
  • Partner with in-house agency leadership in the growth and maturation of the org

What We Offer

A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities, the chance to work on some of the most challenging, relevant issues in financial services and technology, a work environment built on collaboration, diversity, and respect, and a competitive salary and benefits.



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