Email Marketing Specialist

2 weeks ago


Baltimore, Maryland, United States Alertus Technologies Full time
Job Title: Email Marketing Specialist

At Alertus Technologies, we're committed to developing advanced technologies that help save lives. As a key member of our Marketing team, you'll play a vital role in creating engaging email campaigns that drive customer growth and retention.

Key Responsibilities:
  • Manage the entire email campaign lifecycle, from conception to deployment.
  • Develop and maintain contact database lists for targeted communication campaigns.
  • Execute email campaigns, marketing automation, drip programs, landing pages, and forms.
  • Enforce branding and style guides for all emails.
  • Maintain email preference center and opt-out compliance.
  • Troubleshoot technical issues related to email execution.
Requirements:
  • Advanced understanding of Salesforce and Pardot Object Relationship Model.
  • Ability to create and maintain segmentation lists.
  • Understanding of email execution, lead scoring, and automated email campaign best practices.
  • Team-player mentality and ability to work in a fast-paced environment.
  • Excellent written communication and copywriting expertise.
  • HTML/CSS proficiency with ability to build and edit Pardot email templates.
Desired Skills:
  • Building and maintaining Engagement Studio Programs in Pardot.
  • Pardot Lead Scoring for prospect CRM syncing.
  • Pardot/Salesforce Administration experience.
Education and Experience:
  • Bachelor's Degree in Marketing, Communications, Business, or related field.
  • 3-5 years of experience using Salesforce Sales Cloud, Marketing Cloud, and Pardot suite.
Benefits:
  • Unlimited Paid Time Off.
  • Paid Holidays.
  • 401(k) Retirement Plan.
  • Medical, Dental, and Vision Plans.
  • Short-term Disability, Accident, Hospital, and Cancer Insurance.
  • Live Near Your Work Homebuying Incentive Program.
  • Employee Referral Bonuses.
  • Flex Scheduling.

Salary: $63,000 - $75,000 per year.

Alertus Technologies is an equal opportunity employer and welcomes applications from diverse candidates. All applicants must be fully vaccinated or in the process of vaccination by the first day of employment.



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