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Digital Media Marketing Specialist

4 weeks ago

Baltimore, Maryland, United States The Cordish Companies Full time

Paid Digital Media Specialist Job Description

The Cordish Companies is seeking a skilled Paid Digital Media Specialist to join our Corporate Marketing Team in Baltimore. This role is responsible for developing and executing impactful advertising campaigns across paid media channels to drive customer acquisition and increase ticket sales for our brands.

Key Responsibilities:

  • Develop and manage the execution of highly impactful paid advertising campaigns to drive customer acquisition and ticket revenue for our brands.
  • Support the Paid Media team, leadership, and other teams as needed with all aspects of campaign management, including implementation, creative trafficking, campaign optimizations, tracking code development, budget pacing, and reporting.
  • Partner closely with other members of the Digital Marketing team on creative development process, including campaign concepting, ad copywriting, and asset creation.
  • Oversee performance and optimization to analyze key metrics to improve tracking, attribution, and overall data access to analyze key metrics, including ROI.
  • Collaborate with field marketing teams and senior leadership to define campaign goals, budget allocation, and KPIs.
  • Provide complete performance reporting and analyze campaign trends and data to provide actionable insights and recommendations.

Requirements:

  • Bachelor's degree in marketing, advertising, or media-related field.
  • Minimum of 4+ years in digital marketing experience with knowledge of paid media channels (Paid Social, Display, etc.).
  • Experience with campaign execution and a strong understanding of digital marketing ecosystems including Self-Service Advertising Platforms (Meta, Spotify, TikTok, LinkedIn, Snapchat, X).
  • Pay-Per-Click, Display, Video is a plus.
  • Experience building, executing, and scaling cross-functional marketing results-oriented with the ability to be objective and measure.
  • Advanced Microsoft Excel skills, including the ability to work with large data sets and pivot tables to clearly communicate insights.
  • Strong analytical skills with the ability to interpret social media metrics and translate them into strategic insights.
  • Exceptional project management skills with a proven record of successful campaign execution.
  • Experience in the entertainment, festival, and/or hospitality industries preferred.
  • Agency experience is a plus.

Pay Range: $65,000 - $70,000