Salesforce Marketing Cloud Solutions Architect

4 weeks ago


Baltimore, Maryland, United States Response Labs Full time
Job Opportunity

Response Labs, a dynamic digital marketing team, is seeking a Salesforce Marketing Cloud Solutions Architect to leverage SFMC and related technologies to enhance customer experiences and achieve business goals.

Responsibilities include the architectural design, implementation, and deployment of enterprise-level omnichannel CRM and loyalty marketing initiatives. Experience implementing automations and multi-touch customer journeys is required, as is working knowledge of AMPscript and/or SSJS.

You will also need a strong grounding in relational data, including a solid foundation in SQL. Working knowledge of how to utilize REST and SOAP APIs in your solutions is a nice-to-have.

Key Responsibilities:

  • Collaborate with stakeholders to determine technical requirements and capabilities needed for meeting business goals
  • Design, implement, and execute digital CRM and loyalty initiatives inside of Salesforce Marketing Cloud
  • Ensure data integrity and manage inputs/outputs for client marketing campaigns
  • Provide technical troubleshooting and advice on strategic issues
  • Stay up to date on the latest advancements in the Marketing Cloud platform

Requirements:

  • Minimum 5 years of digital CRM, loyalty, or digital marketing experience
  • 3-5 years of extensive multi-channel marketing operations experience in Salesforce Marketing Cloud - Queries, Data Extensions, Content Builder, Mobile Connect, Journey Builder, Triggered Sends and Automation Studio
  • Proficiency in SQL, and AMPScript or SSJS development
  • Ability to collaborate with internal and external teams for building business solutions
  • Technology delivery experience across all phases of the project lifecycle
  • Experience with data models and data feeds
  • Exposure to platform integration concepts, such as utilizing APIs for interconnectivity and data exchange via flat files

Nice to Haves:

  • Experience working in SFMC implementations utilizing the Marketing Cloud Connector to synchronize data from Salesforce Sales Cloud
  • Experience with scripting languages (Python, AMPScript, JavaScript), HTML, CSS
  • General understanding of JSON, XML, REST, and SOAP APIs
  • Familiarity with tools like Postman, Jira, and Confluence.
  • Salesforce Marketing Cloud certification(s), such as Administrator, Email Specialist or Developer

About Us:

Response Labs is a team of passionate digital marketing professionals specializing in CRM and loyalty marketing. We thrive on creating meaningful connections between brands and customers to Make Every Message Matter.



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