Digital Marketing Specialist
2 weeks ago
Media Works is seeking a highly skilled Paid Search Specialist to join our team. As a Paid Search Specialist, you will play a key role in the development, management, and optimization of SEM campaigns to increase site visibility, click-through rates, and conversion rates for our clients.
Key Responsibilities:
- Develop and manage SEM, GDN, and YouTube campaigns based on client goals and needs, including strategy rationale, keyword research, campaign implementation, budget recommendations, and forecasting.
- Perform weekly diagnostics to ensure data is complete and accurate for SEM.
- Coordinate with account teams on flow chart updates and media pacing.
- Manage 3rd party vendor/platform relationships (RFP, Rep Meetings, Negotiation) pertaining to SEM.
- Assist Datorama Manager with scheduled reporting building for SEM portions of campaigns.
- Develop insights and optimizations for reports and campaigns for SEM campaigns and share with Account Manager.
- Work with Media Works Tech to implement tagging strategy and ongoing QA.
- Manage QA process post-launch and throughout campaign, including pacing, troubleshooting, and invoicing.
- Lend insight into the optimization of client landing pages and the customer journey.
- Collaborate cross-team and provide support for other areas of marketing as needed.
- Creating and managing SEM templates used across the agency.
- Remain connected to Google to keep clients aware of SEM developments and trends.
- Oversee necessary ad copy writing as requested by clients.
- Develop relationship with agency Google rep and push updates and information to agency teams.
Requirements:
- Microsoft Word, Excel, and PowerPoint
- Certifications: Google Ads, Google Analytics
- Proficient with reporting and analytics tools
- Datorama experience a plus
- E-commerce experience a plus
- Public speaking and presentation experience
What We Offer:
- Competitive salary
- Full paid individual health benefits
- 401(k)
- 14 paid holidays
- Kind time
- Continued learning training
- 15 days of PTO
- Flexible, collaborative work environment
Job Type:
Full-time
Salary:
Commensurate with experience
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Experience:
- Google Ads: 2 years (Required)
- Keyword research: 2 years (Required)
Work Location:
Hybrid remote in Baltimore, MD 21209
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