Digital Marketing Specialist

2 weeks ago


Baltimore, Maryland, United States Media Works Full time
Job Title: Paid Search Specialist

Media Works is seeking a highly skilled Paid Search Specialist to join our team. As a Paid Search Specialist, you will play a key role in the development, management, and optimization of SEM campaigns to increase site visibility, click-through rates, and conversion rates for our clients.

Key Responsibilities:

  • Develop and manage SEM, GDN, and YouTube campaigns based on client goals and needs, including strategy rationale, keyword research, campaign implementation, budget recommendations, and forecasting.
  • Perform weekly diagnostics to ensure data is complete and accurate for SEM.
  • Coordinate with account teams on flow chart updates and media pacing.
  • Manage 3rd party vendor/platform relationships (RFP, Rep Meetings, Negotiation) pertaining to SEM.
  • Assist Datorama Manager with scheduled reporting building for SEM portions of campaigns.
  • Develop insights and optimizations for reports and campaigns for SEM campaigns and share with Account Manager.
  • Work with Media Works Tech to implement tagging strategy and ongoing QA.
  • Manage QA process post-launch and throughout campaign, including pacing, troubleshooting, and invoicing.
  • Lend insight into the optimization of client landing pages and the customer journey.
  • Collaborate cross-team and provide support for other areas of marketing as needed.
  • Creating and managing SEM templates used across the agency.
  • Remain connected to Google to keep clients aware of SEM developments and trends.
  • Oversee necessary ad copy writing as requested by clients.
  • Develop relationship with agency Google rep and push updates and information to agency teams.

Requirements:

  • Microsoft Word, Excel, and PowerPoint
  • Certifications: Google Ads, Google Analytics
  • Proficient with reporting and analytics tools
  • Datorama experience a plus
  • E-commerce experience a plus
  • Public speaking and presentation experience

What We Offer:

  • Competitive salary
  • Full paid individual health benefits
  • 401(k)
  • 14 paid holidays
  • Kind time
  • Continued learning training
  • 15 days of PTO
  • Flexible, collaborative work environment

Job Type:

Full-time

Salary:

Commensurate with experience

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift

Experience:

  • Google Ads: 2 years (Required)
  • Keyword research: 2 years (Required)

Work Location:

Hybrid remote in Baltimore, MD 21209



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