Ecommerce Email Strategist

4 weeks ago

Baltimore, Maryland, United States Groove Commerce Full time
Job Title: Ecommerce Email Strategist

About the Role:

Groove Commerce is a leading ecommerce agency seeking an experienced Ecommerce Email Strategist to join our team. As an Ecommerce Email Strategist, you will be responsible for overseeing all aspects of email marketing campaigns, including market research, content creation, and dissemination of copy.

Key Responsibilities:

* Develop and manage client CRM strategy end-to-end, including customer lifecycle management, segmentation, and engagement initiatives
* QA all email marketing deliverables for owned clients, ensuring we are producing #GrooveApproved work 100% of the time
* Performance Analysis - Continuously monitor, analyze, and report on the performance of email and SMS marketing efforts to clients and internal teams, using insights to optimize future efforts and improve engagement and conversion rates
* Conceptualize and lead automated marketing programs and campaigns for clients and ensure we're achieving growth goals, positive ROI, and customer satisfaction
* Cross-Functional Collaboration - Work with other marketing team members, including Design and Performance Marketing, Implementation Manager, etc. to ensure cohesive and integrated marketing efforts
* Manage daily operations of the email marketing channel - marketing calendar, strategy, and content, build and deployment of email campaigns, as well as the A/B testing, measurement, and reporting with implementation partners

Requirements:

* 3+ years of experience as an email marketer and digital marketing
* Bachelor's Degree or equivalent
* Maintain certifications in key partner platforms as needed
* A deep understanding of digital marketing tactics across multiple channels including SEO, email marketing and social
* Deep knowledge and passion for ecommerce, digital marketing and innovation
* Be able to handle multiple, competing priorities, meet deadlines, manage risk, and troubleshoot problems

What We Offer:

* 100% Paid Benefits, Paid Vacation, Continuing Training, and Education and Social Events are ALL foundations of our culture
* Groove Commerce embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills

How to Apply:

Submit your resume, cover letter, and LinkedIn profile at the link below. Incomplete applications will be automatically rejected.

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