Content Marketing Strategist

4 weeks ago

Baltimore, Maryland, United States Denver College of Nursing Full time
Job Summary

We are seeking a highly skilled Content Marketing Manager to join our team at Denver College of Nursing. This is a key leadership role that will drive the strategy and manage the production process for our written, video, lead nurture, email, and social media content used for demand generation marketing and on our company's branded web sites and landing pages for lead generation marketing.

Key Responsibilities
  • Develop and implement content creation strategies for multi-channel marketing efforts to engage student prospects and drive lead generation.
  • Manage the process with agency partners to develop, write, test, and rollout digital marketing, lead nurture, and email marketing campaigns to targeted audiences.
  • Plan and implement marketing campaigns, track analytics, and make recommendations to improve key performance indicators.
  • Apply experience managing outside resources like advertising agencies, blog writers, digital designers, and video editors to deliver content on budget and on deadline.
  • Write, copyedit, and proofread content while maintaining standards of voice, tone, and quality.
  • Collaborate with internal staff and external partner organizations in strategic communications, public relations, and social media efforts.
  • Develop and maintain relationships with company thought leaders, outside experts, and professional organizations.
  • Creatively problem-solve challenges as they present themselves.
Requirements
  • Minimum of 5-10 years of experience in marketing and public relations.
  • Strong writing skills with journalism experience a plus.
  • Experience with lead nurture and email engines for student prospect engagement preferred.
  • Knowledge of post-secondary and proprietary education sectors is preferred but not required.
  • Candidates must have a proven track record of developing and managing enterprise-wide Marcom messaging for content, copy, and video production with ability to manage outside resources and agencies in a deadline-driven environment.

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