Ecommerce Email Marketing Strategist
4 weeks ago
We are seeking an experienced Email Marketing Strategist to join our team at Groove Commerce. As a key member of our marketing team, you will be responsible for developing and executing effective email marketing campaigns that drive engagement and conversion for our clients.
Key Responsibilities- Develop and manage email marketing strategies and campaigns for clients, including market research, content creation, and dissemination of copy.
- Oversee all aspects of email marketing campaigns, including segmentation, deliverability, A/B testing, copy, and design approaches.
- Collaborate with cross-functional teams, including design and performance marketing, to ensure cohesive and integrated marketing efforts.
- Manage daily operations of the email marketing channel, including marketing calendar, strategy, and content, build and deployment of email campaigns, and A/B testing, measurement, and reporting.
- Partner with account managers, design, development, and operations teams to improve customer journeys based on personalized experiences across all customer touchpoints.
- 3+ years of experience as an email marketer and digital marketer.
- Bachelor's degree or equivalent.
- Expertise in email marketing platforms, including Klaviyo and HubSpot.
- Agency experience is a must.
- Proficient in Google Analytics reporting.
- Maintain certifications in key partner platforms as needed.
- Deep understanding of digital marketing tactics across multiple channels, including SEO, email marketing, and social.
- Fanatical about metrics that matter to our clients, including traffic, revenue, AOV, and CVR.
- Analytic mindset and experience with reporting tools.
- Deep knowledge and passion for ecommerce, digital marketing, and innovation.
- Ability to work in an open, collaborative environment.
- Be able to handle multiple, competing priorities, meet deadlines, manage risk, and troubleshoot problems.
We offer a competitive salary range of $74,800 - $95,200 per year, dependent on experience and fit. We also offer 100% paid benefits, paid vacation, continuing training, and education, and social events as part of our culture.
Groove Commerce embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.
Learn more about our philosophy, benefits, and team at https://www.groovecommerce.com/careers/
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