Ecommerce Email Marketing Strategist

4 weeks ago


Baltimore, Maryland, United States Groove Commerce Full time
About the Role

We are seeking an experienced Email Marketing Strategist to join our team at Groove Commerce. As a key member of our marketing team, you will be responsible for developing and executing effective email marketing campaigns that drive engagement and conversion for our clients.

Key Responsibilities
  • Develop and manage email marketing strategies and campaigns for clients, including market research, content creation, and dissemination of copy.
  • Oversee all aspects of email marketing campaigns, including segmentation, deliverability, A/B testing, copy, and design approaches.
  • Collaborate with cross-functional teams, including design and performance marketing, to ensure cohesive and integrated marketing efforts.
  • Manage daily operations of the email marketing channel, including marketing calendar, strategy, and content, build and deployment of email campaigns, and A/B testing, measurement, and reporting.
  • Partner with account managers, design, development, and operations teams to improve customer journeys based on personalized experiences across all customer touchpoints.
About You
  • 3+ years of experience as an email marketer and digital marketer.
  • Bachelor's degree or equivalent.
  • Expertise in email marketing platforms, including Klaviyo and HubSpot.
  • Agency experience is a must.
  • Proficient in Google Analytics reporting.
  • Maintain certifications in key partner platforms as needed.
  • Deep understanding of digital marketing tactics across multiple channels, including SEO, email marketing, and social.
  • Fanatical about metrics that matter to our clients, including traffic, revenue, AOV, and CVR.
  • Analytic mindset and experience with reporting tools.
  • Deep knowledge and passion for ecommerce, digital marketing, and innovation.
  • Ability to work in an open, collaborative environment.
  • Be able to handle multiple, competing priorities, meet deadlines, manage risk, and troubleshoot problems.
What We Offer

We offer a competitive salary range of $74,800 - $95,200 per year, dependent on experience and fit. We also offer 100% paid benefits, paid vacation, continuing training, and education, and social events as part of our culture.

Groove Commerce embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

Learn more about our philosophy, benefits, and team at https://www.groovecommerce.com/careers/



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