Director, Media Strategy and Planning

6 days ago

New York, New York, United States Publicis CoLab Full time
Job Description

**About the Role**

As a Director, Media Planning & Strategy at Publicis CoLab, you will serve as the media lead and partner to our client, providing comprehensive media thought leadership. You will help set the direction while driving new thinking and challenging the team and yourself to deliver innovative work for our client.

**Key Responsibilities**

  • Establish and build strong working relationships with senior-level client contacts.
  • Work with the client to establish an annual budget and staffing plan to best meet the needs of the client and agency.
  • Bring innovation and thought leadership to drive modern marketing solutions for our client.
  • Effectively and confidently balance the expectations and business goals of the client and agency.
  • Direct and nurture the development, presentation, and maintenance of communication plans to build a competitive advantage, including:
    • Insight development
    • Innovation road maps
    • Strategic initiatives
    • Big but relevant ideas
    • Updates
    • Point-of-views (POVs)
  • Partner with internal teams to develop insights into brand extensions through evaluations and recommendations of cross-platform concepts.
  • Manage and work alongside Directors on Planning and Investment to co-manage and mentor a team with varying levels of experience.

**Requirements**

  • Bachelor's degree or higher in advertising, marketing, business, psychology, or a similar area.
  • 10-12 years of experience with previous experience leading a large account and team.
  • Superior client service experience with proven ability to provide strategic media plans.
  • Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.).
  • Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.
  • Excellent communication, presentation, organizational, interpersonal, and analytical skills.
  • Ability to translate data into viable business solutions to enhance strategies and meet deliverables.
  • Excellent leadership skills with the ability to lead a team to deliver high-quality results.

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