Associate Director, Strategy

3 months ago

New York, United States Publicis Health Media Full time

Job Description

The Associate Director, Media Planning & Strategy defines daily functional management of client needs and lead the day to day work of the Strategy team who possesses a deep expertise in HCP. You will report to either the Director, Strategy or VP, Strategy.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

You will possess a deep understanding of the HCP (Health Care Professional) audience You will further develop your expertise in different media research tools You will provide support the Director, Strategy and VP, Strategy You will manage a team of direct and indirect reports and manage them in Onboarding Performance Management' Provide training processes and tools Manage and delegate team workload Responsible for the outcomes and deliverables of the team Coach team to achieve client and agency requests You will manage one to multiple client accounts and specialize in HCP planning and strategy and will transition between them conducting the following activities: You will provide the initial perspectives on media strategies You will provide input to client to help shape their marketing priorities You will develop a daily relationship with appropriate clients on assigned brands You will oversee overall media strategy, approach, and plan on each account You will manage the media channel mix and initial budget allocation & rationale You will represent the interests of other capability teams in client and agency partner meetings You will collaborate with internal leaders to ensure strategic agreement of deliverables with client needs Push for continuous improvement of self, team, and client deliverables You may be asked to contribute to new business and organic growth efforts

Qualifications

6+ years media planning experience· 1+ years HCP media planning and media strategy experience 2+ years management experience 1+ year of cross-channel media planning experience· Familiarity with standard media research and planning tools (e.g. Clear Decisions)· 1+ years previous pharma media experience, across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer)

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