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Media Director, Client Strategy and Planning

2 months ago

New York County New York, United States Starcom Full time

Job Description

The Director oversees the planning of all media campaigns across channels. This person is a leader who contributes to the brand strategy and planning and builds solid relationships with clients and internal teams across all levels and functions. As a day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.

Key Responsibilities:

  • Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives.
  • Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives.
  • Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business.
  • Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements.
  • Write and deliver strategies and POV's as well as oversee the translation of these strategies into the final audience plans.
  • Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation.
  • Analyze client's audience strategies and work with internal groups to lead business case development.
  • Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner.
  • Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals.
  • Demonstrate a deep technical understanding as well as problem solving and intervention when necessary.