Marketing Manager
2 days ago
Lactalis American Group, a leading dairy company, is seeking a highly motivated and experienced Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive business growth and brand awareness.
Key Responsibilities- Develop and manage marketing strategies and plans for assigned product lines
- Manage implementation of advertising, packaging, and consumer research projects to support strategies and objectives
- Manage implementation of promotional and marketing programs
- Work closely with cross-functional teams, including sales, finance, creative, R&D, operations, and logistics
- Manage marketing budgets to support recommended activities
- Analyze brand and company performance utilizing internal and external data sources to publish monthly business updates
- Track competitive positioning, products, brands, marketing, and promotion activities and spending
- Bachelor's degree in marketing, business, or related field; MBA a plus
- 1-3 years brand/product marketing experience preferably in consumer-packaged goods and/or in a related industry
- Understanding of marketing principles with a passion for marketing and brand building
- Analytical approach with ability to create data-driven recommendations
- Excellent project management skills and high attention to detail
- Strong communication skills to drive persuasion and influence with leadership and cross-functional teams
- Team player with a can-do attitude and willingness to forge strong cross-functional relationships
- Desire to work in a small, entrepreneurial environment
- Familiarity with Excel and PowerPoint. Knowledge of syndicated database analysis programs (IRI, Nielsen, etc.) a plus
Lactalis American Group is an equal employment opportunity employer. We are committed to building a diverse, inclusive, and authentic workplace. If you are excited about this role and have the required skills and experience, we encourage you to apply.
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