Marketing Manager

2 days ago


Bedford, New Hampshire, United States Lactalis American Group Full time
About the Role

Lactalis American Group, a leading dairy company, is seeking a highly motivated and experienced Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive business growth and brand awareness.

Key Responsibilities
  • Develop and manage marketing strategies and plans for assigned product lines
  • Manage implementation of advertising, packaging, and consumer research projects to support strategies and objectives
  • Manage implementation of promotional and marketing programs
  • Work closely with cross-functional teams, including sales, finance, creative, R&D, operations, and logistics
  • Manage marketing budgets to support recommended activities
  • Analyze brand and company performance utilizing internal and external data sources to publish monthly business updates
  • Track competitive positioning, products, brands, marketing, and promotion activities and spending
Requirements
  • Bachelor's degree in marketing, business, or related field; MBA a plus
  • 1-3 years brand/product marketing experience preferably in consumer-packaged goods and/or in a related industry
  • Understanding of marketing principles with a passion for marketing and brand building
  • Analytical approach with ability to create data-driven recommendations
  • Excellent project management skills and high attention to detail
  • Strong communication skills to drive persuasion and influence with leadership and cross-functional teams
  • Team player with a can-do attitude and willingness to forge strong cross-functional relationships
  • Desire to work in a small, entrepreneurial environment
  • Familiarity with Excel and PowerPoint. Knowledge of syndicated database analysis programs (IRI, Nielsen, etc.) a plus
About Lactalis American Group

Lactalis American Group is an equal employment opportunity employer. We are committed to building a diverse, inclusive, and authentic workplace. If you are excited about this role and have the required skills and experience, we encourage you to apply.



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