Digital Marketing Manager

1 month ago

Bedford, United States Thomas Automotive Family Full time
Position Information: The Digital Marketing Manager is responsible for all aspects of brand management. S/he is a highly organized, collaborative, data-driven part of the marketing team that assists corporate initiatives through marketing initiatives both internal and through external vendor partnerships.

Areas of Emphasis:

• Exemplify the Thomas Automotive Core Values: Positive, Trustworthy, Motivation, Compassion, and Dedication

• Understand the Thomas Core Focus of "Bringing Integrity to the Automotive Industry" and "Building Trust and Confidence through Exceptional Service"

• Learn, Understand, and incorporate the Thomas philosophy of doing business into all daily activities related to customer and coworker relationship management

• Be a great team member.

• Successfully Maintain the following accountabilities

o Digital Marketing Strategy/Communication (internal/external)

o Marketing Activities

o Brand Management (OEMs)

o Digital resources (website, vendor sites)

Duties and Responsibilities:

• Greet every customer, every day

• Maintain high ethical standards when dealing with customers, co-workers and vendors

• Put safety first. Adhere to all Safety Policies, Procedures and Personal Protective Equipment standards

• Coordinate communication regarding marketing strategy and event efforts regularly with all business units, executive team, and external constituencies

• Develop a deep understanding of the automotive industry, including trends, market dynamics, consumer behavior, and technological advancements

• Create and execute effective marketing strategies that drives results and revenue

• Analyze data to derive insights, track effectiveness of marketing campaigns, measure ROI, and adjust strategies accordingly

• Enlist a variety of marketing channels including online marketing, including SEO, SEM, social media, email campaigns, content marketing, and influencer partnerships

• Understand customer needs, preferences, and behaviors to tailor marketing strategies that resonate and drive engagement

• Innovate and adapt to changing trends and industry enhancements

• Partner with advertising agencies, media outlets, and technology providers to maximize effectiveness

• Manage existing 3rd party marketing agency while identifying and filling gaps to enhance our marketing efforts

• Develop and execute comprehensive marketing strategies to promote the Thomas Automotive brands across different channels, including SEO/SEM, Facebook, Instagram, and explore opportunities in emerging platforms

• Optimize marketing budget allocation to maximize ROI and reach potential clients effectively

• Work closely with variable, fixed operations, and human resources departments to align marketing efforts with overall business objectives

• Hold providers accountable and leverage data analytics to evaluate campaign performance and make data-driven decisions

• Enhance brand perception and strengthen the Thomas Automotive identity in line with core values and community involvement

• Build and maintain vendor relationships and assist with contract negotiation, as needed

• Keep abreast of your assigned OEM programs and requirements to ensure compliance

• Maintain a safe and clean workspace, as well as ensuring the entire facility is orderly, clean and free of hazards

Requirements

Qualifications: Marketing, Communications, or similar degree, Master's degree preferred. Experience working with automotive industry preferred. Strong ability to lead initiatives and management projects. Supervisory experience preferred. Valid in-state driver's license. Professional personal appearance. Excellent communication skills.

Working Conditions: The Digital Marketing Manager works both indoors and out, moving about the dealership facility and lot to communicate with colleagues, vendor representatives, and customers.

Note: This is not necessarily an exhaustive list of responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. While this list is intended to be an accurate reflection of the current job, the dealership reserves the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change (i.e., emergencies, changes in personnel, work load, rush jobs, or technological developments).

Thomas Automotive is an Equal Opportunity Employer

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