Vice President of Revenue Operations

1 week ago

Tucson, Arizona, United States Titan Healthcare Management Solutions Full time
Job Overview

The Chief Revenue Officer (CRO) at Titan Healthcare Management Solutions will play a pivotal role in the executive leadership team, tasked with crafting and implementing comprehensive revenue generation strategies across diverse channels. This position encompasses oversight of all revenue-centric functions, including sales, marketing, business development, and customer success. The ideal candidate will possess an in-depth understanding of the revenue cycle sector, a robust strategic mindset, and a proven history of driving revenue enhancement.

Key Responsibilities

Revenue Strategy Formulation:

  • Design and execute extensive revenue growth strategies that are in alignment with the organization's objectives.
  • Identify emerging business opportunities, market dynamics, and potential alliances to broaden revenue avenues.
  • Collaborate with the CFO and executive leadership to establish revenue benchmarks and project growth trajectories.

Sales Management:

  • Supervise the sales division, including goal setting, performance tracking, and providing guidance and mentorship.
  • Enhance and refine sales methodologies, metrics, and KPIs to ensure operational efficiency and effectiveness.
  • Manage significant customer relationships and negotiate high-stakes agreements to propel revenue growth.
  • Develop a robust sales framework; optimize sales operations and implement predictable, repeatable sales strategies, translating targets into actionable plans for all levels of sales management.
  • Foster organic business growth by expanding existing client relationships into new service offerings.
  • Refine current marketing strategies and innovate new marketing channels through events, conferences, and webinars.
  • Formulate and implement both short-term and long-term sales strategies, including market segmentation, objectives, tracking systems, and develop KPIs to monitor the growth of the sales pipeline.
  • Lead and strategize the CRM process throughout the entire customer journey.
  • Ensure the integration of sales, customer success, and marketing technology stacks, including processes, integrations, and reporting.

Marketing and Brand Development:

  • Direct the marketing team in establishing and executing brand positioning, digital marketing, and demand generation initiatives.
  • Oversee the design and implementation of marketing campaigns aimed at lead generation, brand visibility, and customer acquisition.
  • Establish a strong demand generation framework, ensuring a consistent influx of qualified leads through modern inbound marketing strategies.
  • Implement and enhance contemporary marketing attribution models to accurately assess the impact of marketing activities across all channels.
  • Ensure seamless collaboration between sales and marketing teams to optimize the customer acquisition process and enrich the overall customer experience.
  • Continuously assess and integrate innovative marketing technologies and tools to foster efficiency and creativity within the marketing function.

Customer Success and Retention Strategies:

  • Develop a thorough understanding of the customer journey, identifying opportunities to enhance customer experience and satisfaction, thereby driving retention and loyalty.
  • Implement initiatives to recognize and mitigate churn risks, ensuring high levels of customer engagement.
  • Oversee customer success metrics and initiatives, focusing on upselling and cross-selling opportunities.

Data Analysis and Performance Reporting:

  • Establish the revenue operations framework to support the complete customer journey.
  • Utilize data analytics to monitor, analyze, and report on critical revenue metrics and performance indicators.
  • Provide regular updates to the executive team regarding revenue performance, market trends, and strategic initiatives.
  • Leverage data-driven insights to refine strategies and tactics, ensuring ongoing improvement and growth.

Team Leadership and Development:

  • Build, lead, and mentor a high-performing team of sales, marketing, and customer success professionals.
  • Foster a culture of collaboration, innovation, and excellence within the revenue organization.
  • Ensure the team is equipped with the necessary tools, training, and resources to achieve their objectives.

Qualifications

  • Bachelor's degree in Business, Marketing, or a related discipline (MBA preferred).
  • Demonstrated experience as a Chief Revenue Officer, Chief Growth Officer, or similar executive role in a high-growth environment, preferably within the healthcare or revenue cycle management sector.
  • Proven success in driving substantial revenue growth and profitability.
  • Strong grasp of sales, marketing, and customer success principles, with a history of facilitating revenue growth.
  • Experience in engaging with hospital systems is preferred.
  • In-depth knowledge of the revenue cycle management industry, including market trends, challenges, and opportunities.
  • Exceptional strategic thinking, leadership, and analytical capabilities.
  • Outstanding communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
  • Proven ability to manage complex projects and lead cross-functional teams.
  • Proficiency in CRM and other sales/marketing tools; strong data analytics capabilities.
  • Willingness to travel as necessary to engage with clients and support team members across various locations.

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