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Vice President of Revenue Operations

2 months ago

Tucson, Arizona, United States Titan Healthcare Management Solutions Full time
Job Overview

The Chief Revenue Officer (CRO) at Titan Healthcare Management Solutions will play a pivotal role in the executive leadership team, tasked with formulating and implementing revenue enhancement strategies across various channels. This executive will manage all revenue-related operations, encompassing sales, marketing, business development, and customer satisfaction. A profound comprehension of the revenue cycle sector, coupled with a strategic approach and a history of successful revenue expansion, is essential for this position.

Key Responsibilities

Revenue Strategy Formulation:

  • Design and execute extensive revenue growth plans that align with the organization's objectives.
  • Spot new business prospects, market dynamics, and potential collaborations to broaden revenue avenues.
  • Work alongside the CFO and executive leadership to establish revenue goals and project growth.

Sales Leadership:

  • Direct the sales team, including setting objectives, tracking performance, and offering guidance and support.
  • Enhance and refine sales methodologies, metrics, and KPIs to ensure operational efficiency.
  • Manage significant client relationships and negotiate high-stakes agreements to boost revenue.
  • Develop a robust sales framework; streamline sales operations and translate targets into actionable plans for all sales management levels.
  • Grow the business organically by expanding existing client solutions.
  • Refine current marketing strategies and create new channels at industry events, conferences, and webinars.
  • Establish and implement both short-term and long-term sales strategies, including market segments, objectives, tracking systems, and KPIs to monitor pipeline growth and deal conversion.
  • Lead and manage the CRM process throughout the customer journey.
  • Ensure alignment among sales, customer success, and marketing technology, including processes, integrations, and reporting.

Marketing and Brand Development:

  • Guide the marketing team in crafting and executing brand positioning, digital marketing, and demand generation strategies.
  • Oversee the development and execution of marketing initiatives that drive lead generation, brand visibility, and customer acquisition.
  • Establish a strong demand generation framework, ensuring a consistent influx of qualified leads through contemporary inbound marketing techniques.
  • Implement and refine modern marketing attribution models to accurately assess the impact of marketing efforts across all platforms.
  • Ensure collaboration between sales and marketing teams to enhance the customer acquisition process and improve the overall customer experience.
  • Continuously assess and integrate innovative marketing technologies and tools to foster efficiency and creativity in marketing operations.

Customer Success and Retention:

  • Develop a thorough understanding of the customer journey. Identify opportunities and devise strategies to improve customer experience and satisfaction, thereby enhancing retention and loyalty.
  • Establish programs to identify and mitigate churn risks, ensuring high levels of customer engagement.
  • Monitor customer success metrics and initiatives, focusing on upselling and cross-selling opportunities.

Data Analysis and Reporting:

  • Construct the revenue operations framework to support the entire customer journey.
  • Leverage data analytics to monitor, analyze, and report on key revenue metrics and performance indicators.
  • Provide regular updates to the executive team regarding revenue performance, market trends, and strategic initiatives.
  • Utilize data-driven insights to enhance strategies and tactics, ensuring ongoing improvement and growth.

Team Leadership and Development:

  • Build, lead, and mentor a high-performing team of sales, marketing, and customer success professionals.
  • Promote a culture of collaboration, innovation, and excellence within the revenue organization.
  • Ensure the team has access to the necessary tools, training, and resources to achieve their objectives.

Qualifications

  • Bachelor's degree in Business, Marketing, or a related field (MBA preferred).
  • Demonstrated experience as a Chief Revenue Officer, Chief Growth Officer, or similar executive role in a high-growth organization, ideally within the healthcare or revenue cycle management sector.
  • Proven success in driving substantial revenue growth and profitability.
  • Strong grasp of sales, marketing, and customer success principles, with a history of fostering revenue growth.
  • Experience in engaging with hospital systems is advantageous.
  • In-depth knowledge of the revenue cycle management sector, including market trends, challenges, and opportunities.
  • Exceptional strategic thinking, leadership, and analytical capabilities.
  • Outstanding communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels.
  • Proven ability to manage complex projects and lead cross-functional teams.
  • Proficiency in CRM and other sales/marketing tools; strong data analytics skills.
  • Willingness to travel as necessary to engage with clients and support team members across various locations.

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